A03

• * real world application?

  • suffragette movement in early 20th century showed how small group argued strongly for initially unpopular view that women should be able to vote
  • showed consistency in message
  • exposed themself to serious consequences showing commitment
  • remained flexible during war effort
  • over time led to social change where women can now vote
  • ecological
  • m.i has had en effect in social change through suffragette movement
• * evidence from nemeth for flexibility?

  • used mock jury agreeing on compensation for victim of ski lift accident
  • found that when flexible minority able to persuade majority to compromise & change their view to higher rate of compensation - more effect than inflexible minority
  • shows how minority can influence majority especially when they are flexible
• X nemeth evidence is contradictory?

  • his research highlights importance of flexibility questions idea of consistency
  • moscovivi shows minorities need to be consistent whereas nemeth shows they need to be flexible
  • aritificial nature of study lacks ecological validity
  • both studies contradict each other
  • other factors contribute to m.i
  • consistency & flexibility alone lack explanatory power
  • holistic explanation is needed
• * evidence from moscovici for consistency?

  • asked women to name colour of 32 blue slides
  • found when minority were consistent with naming coloured slides as green real p conformed on 8.25% of trials in comparison to 1.25% when minority were inconsistent
  • results show how minority can influence majority especially when theyre consistent
• X moscovici study is gynocentric?

  • consisted of 172 female p in groups of 6 where 2 confederates in each group
  • means p do not represent male p & cannot be generalised to wider population
  • ? population
  • results cannot explain m.i of males & larger groups of individuals