This states that we learn new behaviours as a result of the consequences of our actions
1) positive reinforcement- when behaviour is followed by a pleasant consequence the frequency of the behaviour is increased.
2) negative reinforcement- when a behaviour leads to something unpleasant stopping, the frequency of the behaviour increases e.g going to the dentist which you hate in order to make sure your teeth don't rot.
3) punishment- when a behaviour is filleted by a unpleasant consequence the frequency of the behaviour decreases
Behavioural shaping- when you teach something slowly to reinforce a behaviour
She duals of reinforcement- a continues reinforcement schedule is most effected reinforcing it every 3rd time the behaviour occurs means it is most likely to become a response