Infographics

• Infographics

  Graphic visual representations of information, data, or knowledge
• Graphic Design


  Primarily concerned with elements of design such as typography, color, pictures, and space utilization
• Information Design


  The use of elements of design and approaches to effectively portray information
• Visual Article


  An infographic in which wordy content is made more visual. It is best used for information spread via social media. It has a strong title and lots of content.
• Timeline

  Outlines events chronologically. It can either be simple or complex. Invites the viewer to go on a historical journey through interesting and relevant content and design.
• Flowchart

  Designed to make the viewer answer a series of questions to reach a particular answer. Often funny and lighthearted, it also works well on social media.
• Cheat Sheet

  Serves as a quick reference for different kinds of information. It can also be in the form of a step-by-step process on how to do things.
• Comparison


  A visual comparison of two things. It is best used with effective visual presentation and a large amount of data.
• Numerical


  An infographic whose primary content is comprised of numbers, charts, graphs, or statistical data.
• Photo Infographic

  Pictures are used to tell the story or message of the infographic. Usually designed in a simple manner using actual photos to answer questions or describe something.
• Data Visualization


  Also used for large data, but the focus is on creative visualization. Highly dependent on design to be effectively visualized.
• The absence of proper planning and research in the development of information disseminated via images may cause communication problems.
• The representation of data using colors, shapes, lines, and other visual elements is called data visualization. Through data visualization, information overload caused by a mass of disorganized information can be avoided.
• Studies have shown that 65% of individuals are visual learners. Most of the youth today learn more through visual interpretation and analysis. The brain processes visual information 60 times faster than it does information delivered in other forms.
• Timeline Infographic

  History books always have been guilty of information overload for most readers. Though limited in detail, a timeline infographic can improve the way by which things that happened in the past are presented. Products, brands, or trends can also be subjects of timeline infographics.
• Tips in Making Timeline Infographics

  • You cannot create infographics without doing research
  • Telling a great story requires extensive research. Your infographic must include only the most relevant and interesting information, and that much work may take weeks or months to do
  • The longer the timeline period, the more interesting the infographic should be
  • To make it easy, limit the time. Keep it concise and direct to the point
  • Experiment with new color palettes by searching for free color palettes online. You may also consider using sample objects from Microsoft PowerPoint, for example
  • Take time to arrange the shapes, banners, ribbons, and arrows in your infographic. Varying the widths, lengths, or colors of the elements can influence the overall message being conveyed
  • Always consider the logical flow of the information you are trying to present. If there is a need to draw branches, do so
  • An image-heavy infographic generally depends on illustrations, but photos, when properly arranged, may produce a better effect depending on the design and subject matter
• The use of visual elements in an infographic can help enhance the overall effectiveness of the communication
• Importance of using visual elements in an infographic

  • Enhanced comprehension
  • Improved retention
  • Increased engagement
  • Facilitated comparison
  • Universal understanding
  • Aesthetic appeal
  • Storytelling
• Types of infographics

  • Statistical infographics
  • Informational infographics
  • Timeline infographics
  • Process infographics
  • Geographic infographics
  • Comparison infographics
  • Hierarchical infographics
  • List infographics
  • Resume infographics
• Informational infographics


  More text-heavy, work best as summative, standalone pieces that provide a high-level explanation of a topic
• Informational infographics

  • Course Hero infographic
  • TalentLyft infographic on recruitment metrics
• Statistical infographics

  More focused on numbers and data visualizations, charts, and data
• Statistical infographics

  • Internet of Things infographic
  • Podia infographic on the "State of the Side Hustle"
• Effective infographic design

  • Use lines, borders, and shapes to group related information
  • Use contrasting colors to guide readers' attention
  • Create a text hierarchy with three different font styles
  • Use images, icons, and illustrations to make key takeaways memorable
• Infographics are not limited to one page and can vary in length
• Infographics have numerous uses in different industries, such as conveying complicated data, telling stories, showing changes or comparisons, and visualizing statistics, maps, and hierarchies
• Common types of infographics

  • Statistical
  • Informational
  • Timeline
  • Process
  • Comparison
• You don't need quantitative data (numbers) to create an infographic, as infographics can convey both qualitative and quantitative information
• Infographic


  A representation of information in a graphic format designed to make the data easily understandable at a glance
• Infographics

  • They quickly communicate a message
  • They simplify the presentation of large amounts of data
  • They help see data patterns and relationships
  • They monitor changes in variables
• Infographics have become increasingly popular because of their ability to quickly convey large amounts of information in an appealing package
• Creating infographics

  1. Researching the topic

  2. Gathering data

  3. Organizing data into a visual format

  4. Creating charts, graphs, maps, timelines or other visuals

  5. Adding animations and interactive elements
• Infographics can be shared online via social media platforms or through print materials
• People and organizations don't have to be professional designers to create infographics as there are many online infographic-making tools available
• Use cases for infographics

  • Enterprise
  • Digital marketing
  • IT
  • Education
• Infographics in enterprise

  • Used by all levels of management for high-level views of data
  • Include bar graphs, pie charts, histograms, line charts, tree diagrams, mind maps, Gantt charts and network diagrams
  • Help people understand the information contained in increasing amounts of data
• Infographics in digital marketing

  • Help make products more visible online
  • Convey useful facts and figures about products
  • Attract potential customers from social media platforms
• Infographics in IT

  • Illustrate project progress
  • Explain systems or application architecture for new employees
  • Provide succinct summaries to speed up decision-making
• Infographics in education

  • Encourage learners to interact with complex topics and concepts in a visual way
  • Present information in a way that helps students remember the material and stay engaged
• Descriptive Title and Subheads

  Infographics simplify lengthy or complex data by presenting it into a visually pleasing package