MIL - FINALS

• Text is a simple and flexible format of presenting information and conveying ideas whether hand-written, printed, or displayed on-screen.
• Text is a very powerful as well in disseminating information, providing direction and giving suggestions.
• Types of text and common file formats:

  • hypertext
  • plaintext or unformatted text
  • formatted text
• Hypertext serve to link different electronic documents and enable users to jump from one to other in a nonlinear way.
• Plaintext or unformatted text has fixed sized characters having essentially the same type of appearance.
• Formatted text is a text that is not in a fixed format and appearance can be changed using font parameters (bold, underline, italic, font size, font color, etc.)
• Typeface is also called font, font type, or type.
• Typeface refers to the representation or style of a text in the digital format.
• Typeface usually comprised of alphabets, numbers, punctuation marks, symbols and other special characters.
• Types of Typefaces:

  • serif
  • sans serif
  • slab serif
  • script
  • decorative
• Serif connotes formality and readability in large amount of texts.
• Serif usually used for the body text of books, newspapers, magazines, and research publication.
• Serif give a classic or elegant look when used for title or heading.
• Examples of Serif are times new roman, garamond, baskerville
• Sans Serif brings a clean and minimalist look to the text.
• Sans Serif is used for clear and direct meaning of text such as road signage, building directory, or nutrition facts in food packages.
• Sans Serif give a modern look and is used primarily in web page design.
• Examples of Sans Serif are arial, helvetica, tahoma, verdana, calibri
• Slab Serif carries a solid or heavy look to text.
• Slab Serif can be used for large advertising sign on billboards.
• Examples of Slab Serif are rockwell and playbill
• Script draws much attention to itself because of its brush-like stroke.
• Script must be used sparingly and not to be in large body text.
• Script usually used in wedding invitation cards or other formal events.
• Examples of Script are edwardian, vladimir, kunstler
• Decorative caters to a wide variety of emotions (such as celebration, fear, humor, etc.) or themes (such as cowboys, circus, holidays, summer, kiddie, etc.)
• Examples of Decorative are chiller, jokerman, curlz mt
• Common file formats:

  • TXT
  • DOC
  • PDF
• TXT (text) is an unformatted text document by an editor as notepad on windows platform.
• DOC (document) is a native format for storing documents created by MS Word package.
• PDF (portable document format) was developed by Adobe systems for cross-platform exchange of documents, supports of image, and graphics.
• Designs Principles & Elements:

  • emphasis
  • appropriateness
  • proximity
  • alignment
  • organization
  • repetition
  • contrast
• Emphasis is the importance or value given to apart of the text-based content.
• Emphasis:

  • make the text BOLD
  • italicized
  • have a heavier weight
  • darkened/lightened
  • ENLARGED
• Appropriateness is how fitting or suitable the text is used for a specific audience, purpose, or event.
• Proximity refers to how near or far the text elements from each other.
• Proximity is when two things are closely related, bring them close together.
• Alignment is how the text is positioned in the page. Including here are the left, center, right, and justify alignments.
• Organization is the conscious effort to organize the different text elements in a page.
• Organization ensures that while some text elements are separated from each other, they are still somehow connected with the rest of the elements in the page.