EMS marketing and production function

• Business functions


  • Marketing
  • Production
  • Human Resources
  • Purchasing
  • Finance
  • Public Relations
  • General Management
• Marketing function


  Identify and satisfy the customers' needs and to bring the product/service within an easy reach of the customer
• Role of marketing function

  • Decide on the appropriate marketing mix for the product/service
  • Determine the best promotion methods to get maximum attention
  • Understand their customers by determining the target market and regularly doing market research
  • Design logos, slogans and ensure they are registered
  • Create brand awareness
• Marketing mix


  The four P's used by marketers to achieve the marketing department's objective: Product, Price, Place, Promotion
• Advertising


  • Inform, persuade and remind the consumer about the product/service
  • AIDA: Attract Attention, Spark Interest, Develop desire to own, Result in action
• Sales promotion


  • Offering discounts, competitions, free samples
• Publicity


  • Sponsoring a sports event or creating an event to build awareness between the business and the public
• Direct marketing


  • Promoting products electronically through social media, e-newsletters, websites and other forms of online advertising
• Brand


  Allows one business to distinguish its product from another
• Trademark


  A registered symbol or sign on a manufacturer's item that ensures the product is of a certain quality
• Logo


  The symbol or diagram attached to a brand
• Slogan


  Used in advertising to create an association to the product
• Brands representing quality


  • Nike
  • Coca-Cola
• Logo and slogan representing quality


  • Logo: Apple
  • Slogan: "Just do it"
• Advantages of having a good brand, trademark, slogan or logo
• Well-known slogans


  • McDonald's: "I'm lovin' it"
  • Red Bull: "Red Bull gives you wings!"
  • FNB: "How can we help you?"
• Market research


  Identifying and satisfying the customers' needs
• Production function


  The manufacture or assembly of goods to ensure they are produced on time, are of the right quantity and quality
• Role of production function


  • Decide on the best production method
  • Ensure the production process is uninterrupted and efficient
  • Determine what part of production will be automated or performed manually
  • Determine how much stock to have available to meet customer demand
• Just-in-time system


  A system where suppliers know they have to deliver goods just as they are needed, rather than the manufacturer having to store large quantities of stock
• Disadvantages of storing too much stock
• Automation


  Machinery or robots that perform jobs that are normally dangerous for humans, following a programmed routine
• Advantages of automation


  • Workers are protected from dangerous work
  • Work is done more efficiently
• Effects of automation on the economy in recent decades
• Production systems


  • Jobbing (unique products made to customer order)
  • Mass production (high volumes of identical products)
  • Batch production (products produced in groups or batches)
• Human resources function


  Looking after the staff or employees of an organisation to ensure they are well-trained and committed to the goals of the business
• Main tasks of the human resources manager

  • Recruitment
  • Selection
  • Induction
  • Training and development