MEDIA & LITERACY

• Information Literature - set of abilities that enables an individual to recognize when info is needed.
• Information- knowledge that a person gets about someone or something
• Data unstructured facts and figures that create the least impact on the receiver
• Knowledge the human understanding of a subject matter derive from experience, learning and thinking
• Info ethics the branch of ethics that focuses on the relationship between the creation, organization, dissemination
• Typology of information Factual & Analitical
• Factual Info based on evidences and findings provided by realiable sources.
• Analitical info the analysis or interpretation of facts by individuals usually an expert on the subject.
• Subjective information - an expert opinion such as those found in the editorial section of a newspaper or web.
• Objective Information- unbiased and does not lead you to judge the information in a certain way.
• Current- up to date or recent information
• Historical- provides insights and comparison of events
• Scholarly Information- comes from academic sources
• Popular Information- appeals to general interest and is usually found in general circulation materials
• Ethical use of Information Privacy Accuracy Plagiarism
• 1. Privacy- state of being alone or being away from the public attention.
• 2. Accuracy- the degree of conformity of a measure to a standard or a true value.
• 3. Plagiarism- use of words or ideas of another person as if they were your own words or ideas.
• Communication- is from the Latin term communicare, which means “to share” or “to divide out.”
• MEDIA It refers to various channels of communication
• INFORMATION A broad term that covers processed data, knowledge
• LITERACY ability to identify, understand, interpret, create,
• William James Potter (2004) a Canadian communication educator, defines Media Literacy as a set of perspectives
• INFORMATION LITERACY The use of all the pedagogical and educational tools
• TECHNOLOGY LITERACY People are provided with more tools that they can use to find and create information.
• COMPUTER LITERACY covers “the set of skills, attitudes and knowledge necessary to understand and operate the basic functions
• HABIT, LIFESTYLE AND PREFERENCES

  Part of integrating values to your learning towards becoming a literate in media and information
• The term ‘media’ came into use only in the 1920s
• discovered fire, developed paper from plants, and built weapon Pre-Industrial Age
• This period brought in economic and societal changes, Industrial age
• when people utilized the power of electricity that made electronic devices like transistor radio and television work. Electronic Age 1930-1980
• This period signified the use of the worldwide web. Information Age (1980s - 2000s
• marshall McLuhan, who is famous for the phrase “the medium is the message”
• McLuhan (2007) explained that society adapts to advances in technology,
• TRIBAL AGE The first period was characterized by the prevalence of oral communication.
• LITERARY AGE McLuhan describes the introduction of phonetics as a bombshell, “installing sight at the head of the hierarchy of senses.”
• PRINT AGE third period
• ELECTRONIC AGE A period characterized by the dominance of the electric media,
• INFORMATION AGE When the world entered into a new era of media experience in the 21st century
• INFRASTRUCTURE AGE Digital technology and Internet become pervasive, thus, pushing the world