Consists of all firms and individuals who are willing and able to buy or sell a particular product
Potential Entrants
These are all individuals and firms that pose a sufficiently credible threat of market entry to affect the pricing and output decisions of incumbent firms.
What are the Market Structure?
Competitive Market/Perfect Competition
Monopoly
MonopolisticCompetition
Oligopoly
Type of products produced
PERFECT COMPETITION
Homogenous product offered
No concept of consumer preferences
Type of products produced
OLIGOPOLY
Identical/Differentiated products
Type of products produced
MONOPOLISTIC MARKET
Similar and highly predictable products
Sellers offer close substitute products
Type of products produced
MONOPOLY
Very UNIQUE and highly predictable
No close substitute
Number and size of seller and buyers
MONOPOLY
Single seller
Number and size of sellers and buyers
PERFECT COMPETITION
Many and small sellers
Number and size of sellers and buyers
OLIGOPOLY
few large firms that dominate the industry
Number and size of sellers and buyers
MONOPOLISTIC MARKET
Has handful of buyers and sellers
Price of the product
PERFECT COMPETITION
All firms only have the motive of profit maximization
Consumers can dictate price
Price of the product
OLIGOPOLY
The firms set and control prices
Price of the product
MONOPOLISTIC MARKET
Profit maximization occurs
Firms compete for economic profits
Price of the product
MONOPOLY
The firm is the price maker
Difficulty of entering and exiting the industry
MONOPOLY
Entry and exit are difficult and blocked
Difficulty of entering and exiting the industry
PERFECT COMPETITION
Free entry and exit from industry
Difficulty of entering and exiting the industry
MONOPOLISTIC MARKET
Comparatively EASIER entry and exit of the market
Difficulty of entering and exiting the industry
OLIGOPOLY
Barriers to enter the market because of HUGE CAPITAL investment
Numbers of companies in the market
MONOPOLY
No competitors
Numbers of companies in the market
MONOPOLISTIC MARKET
Multiple giant firms
Numbers of companies in the market
PERFECT COMPETITION
No one can affect the market
Numbers of companies in the market
OLIGOPOLY
Few firms in the industry
Variable Cost
These are the expenses that change based on how much of something you produce or use. In simpler terms, they're the costs that go up or down depending on how much you make or do.
Fixed Costs
Are the expenses that stay the same no matter how much you produce or use.
Total Cost
The sum of all the expenses you have when making or producing something.
Opportunity cost
The expense of giving up the next best option when making a choice.
Accounting Cost
This is the actual money spent on resources like materials, labor, and overhead to produce goods or services. It's what you see on a company's financial statements - tangible expenses that are recorded in their accounting books.
Economic Cost
Takes accounting costs into account but goes beyond just the money spent. It includes both explicit costs (like accounting costs) and implicit costs, which are the opportunity costs of using resources.
Explicit Cost
The actual expenses incurred by a firm, such as wages, materials, rent, utilities, etc.
Implicit Cost
Are the benefits foregone by not using resources in their next best alternative use.
Hidden Cost Fallacy
This happens when you don't pay attention to important costs that change based on what you decide to do. In simple words, you're not considering the costs that directly relate to the outcome of your decision.
Fixed Cost Fallacy
This occurs when you focus on costs that don't change, no matter what decision you make.
Sunk Cost Fallacy
This happens when you consider costs that you've already spent and can't get back, like money you've already invested or time you've already spent.
When you're having trouble making a decision, remember two things:
Recognize the relevant benefits and cost of decision.
Consider the consequences of the decision from your organization’s point of view