Benefits of Effective Customer Care

• Increased customer loyalty


  Increased customer loyalty meaning returning of existing customers and higher sales.
• Positive reputation


  A positive reputation for the organisation arising from satisfied customers which may then help to attract new customers.
• Satisfied and motivated staff


  Satisfied customers means satisfied and motivated staff. This can lead to greater staff productivity in the business and also mean staff remain with the business therefore lowering recruitment and training costs.
• Effective competition


  Loyal customers and staff will give the organisation the ability to compete effectively in their market and look to increase their market share.