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Customer Care
Impact of Customer Care on the Organisation
Consequences of Poor Customer Care
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Created by
Lucy R
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Cards (5)
Loss
of
customers
Loss
of
customers
to
competitors
,
reducing
sales
and
market
share.
Negative
reputation
A
negative
reputation
or
image
meaning it is
increasingly
difficult
to
attract
new
customers.
Low
staff
morale
Low
morale
amongst
staff
due to a
high
level of
complaints
which may lead to a
higher
level of staff
turnover.
Loss
of
competitive
edge
Loss
of
competitive
edge
meaning the organisation is
unable
to
compete
effectively
with its rivals.
Threat
to
success
The
long
term
success
of the
organisation
may be
threatened.
