L6-L7.1

• Genre


  Type or class (comes from the French word meaning 'type' or 'class')
• Genre


  • Can be recognized by its common set of distinguishing features (codes and conventions)
• Codes


  Systems of signs, which create meaning
• Conventions


  The generally accepted ways of doing something
• Types of Codes


  • Technical Codes
  • Symbolic Codes
  • Written Codes
• Technical Codes


  • Ways in which equipment is used to tell the story (camera techniques, framing, depth of fields, lighting and exposure, etc.)
• Basic Camera Movements


  • Pan
  • Tilt
  • Truck or Dolly
• Symbolic Codes


  • Show what is beneath the surface of what we see (objects, setting, body language, clothing, color, etc.)
• Written Codes


  • Use of language style and textual layout (headlines, captions, speech bubbles, language style, etc.)
• Treatment


  A written condensation of a proposed film or TV dramatic production, written in the present tense, using active language and often read like a short story
• Storyboard


  A graphic representation of how your video will unfold, shot by shot, like a comic book version of your script
• Intellectual Property (IP)


  Creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce
• IP is protected by the law
• WIPO - World Intellectual Property Organization
• RA 8293 - Intellectual Property Code of the Philippines
• Types of IP


  • Copyright
  • Patent
  • Trademarks
  • Industrial Design
  • Geographical Indications and Appellations of Origin
• Copyright


  A legal term used to describe the rights that creators have over their literary and artistic works
• Works covered by Copyright

  • Books
  • Music
  • Paintings
  • Sculpture
  • Films
  • Computer programs
  • Databases
  • Advertisements
  • Maps
  • Technical drawings
• Copyright Validity Periods (Republic Act 8293)


  • Literary works - During the lifetime of the author plus 50 years after death
  • Art - 25 years from the date of creation
  • Photographic work - 50 years from publication
  • Audio-visual work - 50 years from publication
  • Sound recording - 50 years from year recording took place
  • Broadcast recording - 20 years from date of broadcast
  • Trademark - Valid for 10 years and may be renewed for a periods of 10 years
  • Invention patent - Valid for 20 years from filing date application
• Patent


  An exclusive right granted for an invention, providing the patent owner with the right to decide how - or whether - the invention can be used by others
• Trademarks


  A sign capable of distinguishing the goods or services of one enterprise from those of other enterprises
• The owner of an unregistered trademark has common law rights, while the ® symbol is only used for marks that have been granted registration
• Industrial Design


  The ornamental or aesthetic aspect of an article, which may consist of three-dimensional features, such as the shape or surface of an article, or of two-dimensional features, such as patterns, lines or color
• Geographical Indications and Appellations of Origin


  Signs used on goods that have a specific geographical origin and possess qualities, a reputation or characteristics that are essentially attributable to that place of origin, most commonly including the name of the place of origin of the goods
• Fair Use


  Using copyrighted material without a license for certain purposes, including commentary, criticism, reporting, research, and teaching
• Guidelines for Fair Use


  • A majority of the content you create must be your own
  • Give credit to the copyright holder
  • Don't make money off of the copyrighted work
• Creative Commons


  An American non-profit organization devoted to expanding the range of creative works available for others to build upon legally and to share, which has released several copyright-licenses known as Creative Commons licenses free of charge to the public
• Creative Commons Licenses


  • Attribution: You must credit the creator
  • Non-Commercial: You can't make a profit
  • No Derivative Works: You can't change the content
  • Share Alike: You can change the content, but you have to let other people use your new work with the same license as the original
• Full IP Rights


  Grant the holder complete control over the intellectual property, including the exclusive right to use, reproduce, distribute, and modify the IP as they see fit, as well as the ability to license, sell, transfer ownership, enforce legal action, and derive full financial benefit
• Royalty Rights


  Involve granting permission to use the intellectual property in exchange for payment of royalties, where the IP holder allows others (licensees) to use the IP for a specified purpose or within certain limitations, typically for a set period, with royalties being payments made by the licensee to the IP holder based on a percentage of sales, usage, or other agreed-upon metrics