EMPOW lesson 2

• refer to how data associated to the image will be stored. It can be

  compressed to decrease file size of the image.

  Image file format
• two different compression you can choose when enhancing your images:

  lossy compression.

  lossless compression.
• reduces file size by removing redundant information means that some data from the image file is lost.

  Lossy compression
• retains values and manages to lower file size.

  Lossless compression
• extension: jpg. , jpeg

  joint photographic expert group
• extension: .gif


  graphic interchange format
• extension: .png

  portable network graphic
• extensions: .tif, . tiff

  tagged image file format
• used for online photos and or artwork

  jpg
• color of jpg

  24- bit
• animated graphics like banner ads, email images, and social memes

  .gif
• color for .gif

  8- bit
• high quality ttransparent web graphics. Considered as best image file type for web graphics

  .png
• color for .png

  up to 24- bit
• primarily used in photography and desktop publishing

  24- bit
• refers to the number of pixels in an image or the detail an image holds. It is identified by the height and the width of the image.

  Image resolution
• is just one unit of the whole digital image it is the smallest unit of an image.

  pixel
• (PPI)

  pixels per inch
• COMBINING TEXT, GRAPHICS, AND IMAGES> will make your message clearer

  Transparent shapes

  Fonts and Shapes

  Text and background

  Clean and clear background
• to emphasize. It adds an elegant and focal point to your design

  Add simple opacity to your shape to see clearly the text you want

  Transparent shapes
• • Used the right font size (not to small and not to big) and font type in your design and combined it with a nice shape.


  Fonts and Shapes
• • Organized your design. Make used of the different text alignment

  on an image(s).

  Text and background
• background for the message to be readable.

  Less is more. Focus on what matters. Use a clean and clear

  Clean and clear background