The number of responses is usually low making it difficult to gather enough feedback to create a clear and accurate picture of the level of service offered.
Taketime to complete
As writtensurveys take time to complete, often the only people completing them are the people that are stronglyhappy or stronglyunhappy with the customerservice. This therefore does not given an accurate picture of the level of service offered.
Timeconsuming
Written surveys need to be prepared, printed and sentout and it may take some time for responses to be returned.
Questionclarification is notinstant
If questions are not understood, customers cannot get instantclarification, therefore their answer may not match the question, resulting in inaccuratefeedback.
