The technology 'sends' the survey automatically. Once the technology is programmed to know when and how to deliver the onlinesurvey, the distributionprocess requires minimalhumaninput.
Dataanalysis is instant
The analysis of the data is almostinstant because the technologyanalyses it. This means decisions can be made to improvecustomerservice based on the results more quickly than when using other methods.
It is easy to target all the organisation's customers.