A process of diagnosing cultural relations between companies and determining the extent to which cultural clashes will likely occur.
Bicultural audit
Minimizes cultural collision by diagnosing companies.
Three steps in bicultural audit:
Identify cultural artifacts.
Analyze data for cultural conflict/compatibility.
Identify strategies and action plans to bridge cultures.
The four main strategies for merging different corporate cultures
assimilation
deculturation
integration
separation
Assimilation
occurs when employees at the acquired company
willingly embrace the cultural values of the acquiring
organization.
Assimilation
this strategy works best when the acquired company has a weak culture or is dysfunctional, whereas the acquiring company’s culture is strong and aligned with the external environment.
Deculturation
imposing their culture and business practices on the acquired organization.
Deculturation
Acquiring firm imposes its culture and practices.
Integration
Merging companies combine the two or more cultures into a new composite culture.
Separation
Merging companies remain distinct entities with minimal exchange of culture or organizational practices.
Separation
Works best when firms operate successfully in different businesses requiring different cultures.
Integration
Works best when existing cultures at both firms are relatively weak or have overlapping values and can be improved.
Deculturation
Works best when rarely successful—may be necessary when acquired firm’s culture is dysfunctional but its employees aren’t yet aware of the problems.