Classic Evidence: Loftus&Palmer(1974)
Aim: to investigate the effect of leading questions on the estimation of speed.
Sample: E1 had 45 students, E2 had 150
Design: Independent Groups
Procedure: Experiment 1- participants were shown 7 film clips of different traffic accidents, each 5-30 seconds. After each clip, they got a questionnaire asking to give an account of the accident. The critical question was 'how far were the cars going when they ___ each other?' The verb in the blank varied in each group, being either: hit, smashed, collided, bumped or contacted. Participants (9 to each verb) estimated the speed in mph.
Experiment 2- participants were shown a film of a multiple car crash and then were asked some questions, including the speed estimate. They were split into 3 groups. G1 had the verb 'smashed', G2 had 'hit' and G3 was a control group that was not asked. A week later the participants returned and were asked more questions. The critical question was 'did you see any broken glass?' There wasn't any.