M5

• TECHNICAL CODES

  • include sound, camera angles, types of shots and lighting. They may include, for example, ominous music to communicate danger in a feature film, or high-angle camera shots to create a feeling of power in a photograph.
• Low-Angle Shot (LAS) 

  • a shot from a camera angle positioned anywhere below the eyeline, pointing  upward. 
  • It can even be below the character’s feet which is called an extreme low angle shot
  • LAS can make a hero seem powerful, can make a hero seem vulnerable, and can

  increase perceived height of an object.
• High-Angle Shot (HAS)

  • a technique where the camera looks down on the character or subject from an elevated perspective. 
  • HAS can convey narrative & character information and elicit emotional response.
• Close-up Shot

  • a photograph or movie shot taken of a subject or object at close range intended to show greater detail to the viewer.
• Extreme close-up shot

  • up shot frames a subject very closely,  often so much so that the outer portions of the subject are cut off by the edges of the frame. On an actor, this is commonly used to show specific portions of the body, like the face or hip, but it can go closer to show only an actor’s mouth, or even a single eye.
• SYMBOLIC CODES

  • include the language, dress or actions of characters, or iconic symbols that are easily understood. For example, a red rose may be used symbolically to convey romance, or a clenched fist may be used to communicate anger.
• Setting

  • The time and place of the narrative. When discussing setting, you can describe the setting, you can describe the setting of the whole story or just a specific scene. It can be as big as the outback or space, or as small as a specific room.
• Mise En Scene 

  • A French term that means ‘everything within the frame”. In media terms, it has become to mean the description of all the objects within a frame of the media product and how they have been arranged.

  Ex. set design, costume, props
• Acting

  • Actors portray characters in media products and contribute to character development, creating tension or advancing the narrative through facial expression, body language, vocal quality, and movement.
• CONVENTION

  • convention refers to a standard or norm that acts as a rule governing behavior. In  film, conventions are used to represent certain topics, characters and events, and more.
• MESSAGES

  • are the pieces of information sent from a source to a receiver. Media content may

  arouse different ideas or messages.
• PRODUCERS

  • People engaged in the process of creating and putting together media content to make a finished media product.
• OTHER STAKEHOLDERS

  • Libraries, archives, museums, internet and other relevant information providers.
• AUDIENCE

  • the group of consumers for whom a media message was constructed as well as anyone else who is exposed to the message.