MIL

• Media


  Different channels or ways in which information is spread
• Literacy


  The ability to read, understand, analyze, and create using written language
• Media Literacy


  The ability to access, analyze, evaluate, and communicate information of forms (print/non-print)
• Questions to ask when analyzing media

  • Who created this message?
  • What techniques are used to attract my attention?
  • How might people understand this message differently?
  • What lifestyles, values, and points of view are represented in, or omitted from, this message?
  • Why was this message sent?
• Information Literacy


  The ability to recognize when information is needed, and communicate in various formats
• Components of Information Literacy

  • Task Definition - Knowledge
  • Information Seeking Strategies - Sources
  • Location and Access, Use of Information - Benefit
  • Synthesis - Comprehension
  • Evaluation - Worth
• Technology Literacy


  The ability to use, manage, evaluate, and understand technology
• Media Evolution Timeline

  • Pre-Industrial (Before 1700s)
  • Industrial (1700s - 1930s)
  • Electronic (1930s - 1980s)
  • Information (1990s - 2000s)
• Media Convergence


  Merging different types of mass media, transforming modes of communication, cross-media, endless opportunities
• Categories of Media

  • Print (Newspaper, Magazine)
  • Broadcast (Television, Radio)
  • Digital (Social Media, Video Sharing, Online Games)
• Evaluating Information and Media

  • What or who is the source of information? Validity, Accuracy, Reliability
  • What is the medium used?
  • What is the purpose?
  • How is the information made?
  • Is it valuable to the audience?
• Benefits of Media and Information Literacy

  • Improved quality of life
  • Greater political participation
  • Better economic opportunities
  • Stronger professional network
  • Improved learning environment
  • More cohesive social units
• People in Media

  • People as Media (Opinion Leaders, Citizen Journalists, Social Journalists, Crowdsourcing)
  • Behind and use other forms of media (Print Journalists, Photojournalists, Broadcast Journalists, Multimedia Journalists)
• Media Codes and Conventions

  Technical and symbolic ingredients or codes that media and information professionals may select and use, Conventions - Connection & Expectations, Media Messages - Different interpretations
• Technical Codes


  • Sound, Camera Angles, Shots, Lighting
  • High-Angle Shot (HAS) - Camera looks down on subject, Narrative and character information, Emotional response
  • Low-Angle Shot (LAS) - Below eyeline, pointing upward, Powerful, vulnerable, height
  • Close-Up Shot - Close range, Importance
  • Extreme Close-Up Shot - Very closely, Body parts
• Symbolic Codes

  • Language, Dress, Actions
  • Setting - Time and place
  • Mise En Scene - Everything within the frame
  • Acting - Portrayal
• Media and Information Stakeholders

  • Producers - Creating and putting content
  • Audience - Consumers
  • Other stakeholders - Libraries, archives, museums, internet