Criteria of a Good Product Packaging

• Attractive Design


  • Packaging should have an eye-catching design that grabs customers' attention
  • Example: a sleek and modern design on a smartphone box
• Clear Communication


  • It should communicate the product's features, benefits, and instructions effectively
  • Example: a cereal box clearly stating its nutritional information and cooking instructions
• Durability


  • Packaging should be sturdy and protect the product during shipping and handling
  • Example: bubble wrap packaging for fragile items like glassware
• Convenience


  • Packaging should be easy to open, use, and store
  • Example: a resealable bag for a snack product allows easy access and preservation
• Sustainable Materials


  • Using eco-friendly and recyclable materials in packaging contributes to a positive environmental impact
  • Example: a company uses biodegradable packaging for their toiletry products
• Brand Representation


  • Packaging should reflect the brand's identity and values
  • Example: using a consistent color scheme and logo design across different product lines
• Differentiation


  • Packaging should set the product apart from competitors and make it memorable to potential customers
  • Example: unique-shaped bottles or jars for beverages or cosmetics
• Informative Graphics


  • Including relevant images or illustrations on the packaging can enhance understanding and appeal
  • Example: a diagram illustrating the step-by-step usage of a DIY furniture kit
• Target Audience Appeal


  • Packaging should be designed to attract and engage the specific target market
  • Example: vibrant and fun packaging for a children's toy
• Cost Effective


  • Packaging should balance providing value and not being excessively expensive
  • Example: using affordable materials that maintain quality without being wasteful