Criteria of a Good Product Packaging

Cards (10)

  • Attractive Design
    • Packaging should have an eye-catching design that grabs customers' attention
    • Example: a sleek and modern design on a smartphone box
  • Clear Communication
    • It should communicate the product's features, benefits, and instructions effectively
    • Example: a cereal box clearly stating its nutritional information and cooking instructions
  • Durability
    • Packaging should be sturdy and protect the product during shipping and handling
    • Example: bubble wrap packaging for fragile items like glassware
  • Convenience
    • Packaging should be easy to open, use, and store
    • Example: a resealable bag for a snack product allows easy access and preservation
  • Sustainable Materials
    • Using eco-friendly and recyclable materials in packaging contributes to a positive environmental impact
    • Example: a company uses biodegradable packaging for their toiletry products
  • Brand Representation
    • Packaging should reflect the brand's identity and values
    • Example: using a consistent color scheme and logo design across different product lines
  • Differentiation
    • Packaging should set the product apart from competitors and make it memorable to potential customers
    • Example: unique-shaped bottles or jars for beverages or cosmetics
  • Informative Graphics
    • Including relevant images or illustrations on the packaging can enhance understanding and appeal
    • Example: a diagram illustrating the step-by-step usage of a DIY furniture kit
  • Target Audience Appeal
    • Packaging should be designed to attract and engage the specific target market
    • Example: vibrant and fun packaging for a children's toy
  • Cost Effective
    • Packaging should balance providing value and not being excessively expensive
    • Example: using affordable materials that maintain quality without being wasteful