Save
...
POM Q2
handout 8 pom
Criteria of a Good Product Packaging
Save
Share
Learn
Content
Leaderboard
Learn
Created by
kevs
Visit profile
Cards (10)
Attractive Design
Packaging should have an eye-catching design that grabs customers' attention
Example: a sleek and modern design on a smartphone box
Clear Communication
It should communicate the product's features, benefits, and instructions effectively
Example: a cereal box clearly stating its nutritional information and cooking instructions
Durability
Packaging should be sturdy and protect the product during shipping and handling
Example: bubble wrap packaging for fragile items like glassware
Convenience
Packaging should be easy to open, use, and store
Example: a resealable bag for a snack product allows easy access and preservation
Sustainable Materials
Using eco-friendly and recyclable materials in packaging contributes to a positive environmental impact
Example: a company uses biodegradable packaging for their toiletry products
Brand Representation
Packaging should reflect the brand's identity and values
Example: using a consistent color scheme and logo design across different product lines
Differentiation
Packaging should set the product apart from competitors and make it memorable to potential customers
Example: unique-shaped bottles or jars for beverages or cosmetics
Informative Graphics
Including relevant images or illustrations on the packaging can enhance understanding and appeal
Example: a diagram illustrating the step-by-step usage of a DIY furniture kit
Target Audience Appeal
Packaging should be designed to attract and engage the specific target market
Example: vibrant and fun packaging for a children's toy
Cost Effective
Packaging should balance providing value and not being excessively expensive
Example: using affordable materials that maintain quality without being wasteful