EMTECH MOD 6 (Finals)

• Visual Persuasion

  • Process of influencing people’s thoughts & stimulating them to act in a certain way using graphic materials/elements, such as photo illustrations
• Factors that Affect Visual Persuasion

  1. Viewer’s Knowledge
  2. Graphic Style
  3. Visual content
  4.  Relationship to Copy
• Viewer’s Knowledge

  • A graphic itself has no power to persuade
  • Visual persuasion comes when there is a context that will stimulate the mind of the viewers to decode the visual & draw a conclusion
• Visual Content

  • make sure that the graphics and other visual elements support the message that you intend to convey
  • Main element in visual persuasion
• Graphic Style

  • The way graphics are done affects the message
• Relationship to Copy

  • pertains to the main text used in the material
  • make sure that the graphics and the copy work together to convey a single and clear message.
• Graphics in advocacy may positively affect the campaign by persuading viewers
• Social Media

  • Used by entrepreneurs to market products & services
• Elements of Design

  1. Line
  2. Shape
  3. Color
  4. Texture
  5. Space
  6. Form
  7. Value
• Line

  • Most basic element of design
  • Composed of series of points
  • Used to separate elements to specific are in the graphics
• Shape

  • A Connected lines forming a boundary
• types of shapes

  • Geometric - Precise & have measurements
  • Organic - Natural & smooth
• Color

  • standalone elements
  • most obvious elements in design
  • Used to create particular mood in design
• Texture

  • can add tactile effect to design
  • Used to put surface feel to design
  • used to create three-dimensional effects on the screen.
• Space

  • Areas on the design that are left blank
  • known as negative or white space
• Form


  3-dimensional & encloses volume

  • includes height, length, width
• Value

  • how light or dark something is on scale of white to black.
  • white - highest value
  • black - lowest value
• Principles of Design

  1. Balance
  2. Emphasis
  3. Movement
  4. Repetition
  5. Pattern
  6. Proportion
  7. Unity
  8. Contrast
  9. Harmony
  10. Variety
• Balance

  • Distribution of design elements in a content to create visual stability 
• 3 types of balance

  • Symmetrical Balance - Visual weight are equally distributed on both sides 
  • Asymmetrical Balance -Visual weights are strategically placed 
  • Radial Balance - Placed at central point
• Emphasis

  • Making the visual content stand out among other design elements
• Movement

  • To make the viewer’s eye follow a certain direction 
• Pattern

  • Repeating certain objects throughout the visual content
• Repetition

  • A way to create relationship and unity among different objects in visual content through repeating colors, fanfares, shapes
• Proportion

  • It tells whether which element in a visual content is more important
  • simply put, larger elements are important, smaller ones are less
• Unity

  • How well the design elements in visual content works together to convey message 
• Contrast


  Striking difference between 2 elements

  ex rough texture to smooth
• Harmony

  •  achieved when all elements are arranged to make the viewer think that they form a coherent whole
• Variety 


  uses the different elements in an image to create visual interest
• Adobe Spark

  • A Web & mobile solution that allows users to create visual content
• Creating a Project

  1. Click “Create a Project” on the side panel
  2. Select the type of content on the panel

  • If your desired project is not in the option, click “View All” button

  3. Select a template

  • You can start creating a project through pre-created templates
• Editing Spark Template

  • you have the option to build content using a blank project / Spark template
• Adding a Collaborator


  Click “Share” to add a collaborator to work with you
• Principles & Techniques in Image Manipulation


  1. Save the original copy of your project

  2. Crop out parts that you do not need

  3. Retain perspective & maintain quality when resizing

  •  Keep the right dimensions when resizing an image

  4. Do not over-retouch

  5. Select the right image file format
• Image file format:

  1. Portable Network Graphics (PNG) - Lossless compression file format
  2. Joining Photographic Experts Group (JPEG) - Most popular image file format. Default file format used by digital cameras.
  3. Portable Document Format (PDF) - Widely used for sharing & printing