A promotional activity which aims to sell a product or service to a target audience
Advertising
One of the oldest forms of marketing which attempts to influence the actions of its target audience to either buy, sell, or do something specific
Mediums used in advertising
Television
Radio
Print media
Outdoor displays
Digital platforms
What advertising does
1. Persuade and influence potential customers' perceptions, attitudes, and behaviors
2. Encourage them to take a specific action—usually purchasing a product or service
Advertising
Achieved through a combination of creative storytelling, compelling visuals, catchy slogans, and strategic placement
Importance of advertising
Enables businesses to reach consumers, communicate their value proposition to potential customers, stimulate interest in what they're offering, and ultimately drive purchases
Attract new customers
Retain existing ones
Establish a strong presence in the market
Benefits of advertising for businesses
Creating Awareness
Increasing Sales
Building a Brand
Differentiating from Competitors
Gathering Data
Measuring Impact
Types of advertising
Traditional Advertising (Print, Billboards, Television, Radio)
Digital Advertising (Email marketing, Social media, Search engine marketing, Search engine optimization, Influencer marketing, On site pop-ups)
