TRENDS MOD 1

• English proficiency has improved over time, with more Filipinos speaking it fluently compared to other Asian countries.
• The Philippines is the third largest English-speaking country in Asia.
• FAD products usually do not satisfy a strong consumer need.
• Hula hoops, fidget spinner, and mannequin challenge are examples of Fad.
• A fad is an intense but short-lived interest.
• It is a temporary fashion, a craze, interest, or activity that people follow enthusiastically, but lasts for a short period of time.
• Trends is something that appeals to newness because it has been missing or scarce in the marketplace.
• Trend is also a practice as it either stabilizes or transforms into habit, lifestyle, or even an enduring product.
• Trend seeks to innovate
• A trend develop slowly, longer staying power,

  take longer to build and their effects may be felt

  for years and sometimes even decades.
• FUTURIST is the one who studies and predicts the future, especially based on current trends
• TRENDSPOTTING refers to the study of trends and the way they develop and affect society.
• Megatrends events that occur over a longer

  period and of which we can be sure about,

  influencing all the aspects of life.
• Examples of these megatrends are demographic changes, urbanization, climate change, advance in technology.
• As megatrends are covering a very large area, macrotrends tend to focus on certain parts of the bigger picture.
• Microtrends are smaller-scale trends that emerge within specific segments of society or industries, often driven by niche interests, demographic groups, or emerging subcultures.
• According to Lawrence Samuel, co-founder of Iconoculture Inc., a marketing consulting form, identified three different stages that explain how an idea or look can become a trend.
• EMERGENCE STAGE: • In this stage, the idea or look begins to gain traction and attention, often among a niche or early-adopter audience
• ADOPTION STAGE: • During this stage, the idea or look gains momentum as it spreads to a wider audience and becomes more mainstream.
• The mainstreaming stage occurs when the trend becomes fully integrated into mainstream culture and widely accepted by the general population.
• DURATION OF TIME – trends have longer staying power and enjoy a longer period of popularity.
• ACCEPTABILITY – Trends are popularity accepted by many industries a people.
• CULTURAL BASIS – a trend is rooted on the people’s cultural traditions, beliefs and values.
• TRANSITORY INCREASE AND DECREASE – a trend shows transitory increase or decrease of a particular idea, event, or phenomenon (Brannon 2000).