Rational behavior - is a decision-making process where the person acts in ways that best achieve his/her needs in accordance with his/her set preferences, priorities, and principles (Information Resources Management Association, 2015). is tied to moral standards. Moreover, the human person in his/her decision making process is free to decide what to do and free to act on his/her decisions. Thus, only human beings can be ethical because only humans have the capacity for free moral judgment.