MIL

• It is important to study history of media to learn how it evolves to the media we know of today
• There are four major stages of media, these are prehistoric, industrial, electronic, and information ages
• Prehistoric age - the discovery of 40000 years old cave painting in indonesia and several other cave art all over the world
• Despite the cavemen’s lack of sophisticated and documented speech, they found a means to express and transmit their thoughts
• after the stone age, civilization developed and more formal speech forms started to emarge
• Ancient Egyptians - developed their hieroglyphic script (32000 BCE)
• Sumerians developed cuneiform around 5000 BCE
• Many believed ancients Egyptians developed earliest paper
• History credits Han dynasty of ancient china for invention of paper
• Manuscripts - earliest form of print media.
• Preservation of of ancient records by scribes is possible through manuscripts
• Industrial age - this age replaced hand tools with power-driven machines
• In the 1850, paper manufacturing became cheaper
• in industrial age noted improvements in mass media, steam driven presses allowed faster printing
• In the 1990 highly skilled manual typer setting replaced semi-skilled typesetting through automatic compassing machines
• Electronic age - the peak of industrial age and continuing scientific and technology was aided by scientific discovery
• electronic age - began with the telegraph invention in mid 1840s. This invention led to production of radios, telephones, and televisions
• electronic age - faster and easier communication developed during this age
• information age - the internet is dominant medianplatform
• Internet is perceived as a development and not independent invention
• the beginning step of internet is called ARPAnet (advance research projects agency network) - secure alternative communication during the cold war between U.S and former ussr
• ARPAnet is a single network conmected to few dozen sites
• Vinton Cerf solved the complication problem of ARPAnet through TCP Transmission Control Protocol)
• ARPAnet evolved into Worldwide network
• TCP is for send files to others in 1980s.
• Tim Berners Lee developed the WWW a in 1990s
• Traditional age - is the means of communication or channel in the past
• traditional media - also called the old media
• traditional media - include in those prehistoric, industrial, and electronic ages.
• new media - also known as modern media, refers to communication in recent times
• new media - are contemporary ways of communicating through the advance technological gadgets
• Print media - refers to written materials used in mass communication and distributed as printed publications
• characters of print media:

  literacy dependent

  portable

  independent media

  standards for structure
• literacy dependent - to understand the contents written in print media
• portable - one can carry print media such as news papers, journals, and pocket bookz
• independent media - print media does not need another medium to transmit information
• standards for structure - correctness and layout is necessary before publishing in print