labour weaknesses

• FPTP


  whilst Labour won a bigger share of the vote they won less seats
• electoral changes pre-1951


  abolishment of double voting - when you have a business in a different seat and so you get to vote twice

  abolishment of university voting - diminished the prior labour bases within university cities

  re-drew constituency lines
• Labour was tired after its prior time in government - the conservative ministers were younger and less divided