man econ

    Cards (37)

    • person who directs resources to achieve a common goal
      manager
    • science of making decisions in presence of scarce resources
      economics
    • study of how to direct scarce resources to most efficiently achieve a managerial goal
      managerial economics
    • describes methods useful to direct resources to maximize welfare and profits
      managerial economics
    • it is the artifact of scarcity
      constraints
    • the first step in making sound decisions
      having well defined goals
    • what is the goal of most firms
      maximize profit
    • money from sales minus cost of producing goods or services
      accounting profits
    • total revenue minus total opportunity cost
      economic profits
    • includes explicit and implicit cost of giving up best alternative
      opportunity cost
    • signals owners of resources where resources are most highly valued
      profits
    • heightens competitions and reduces margins of existing firms
      entry
    • industry profit is low if suppliers negotiate favorable terms
      power of input suppliers
    • it is less intense in concentrated industries
      industry rivalry
    • industry profits are low when buyers negotiate favorable terms
      power of buyers
    • affects how resources are used and how hard the workers work
      incentives
    • consumer locate low prices, producer negotiate high prices
      consumer producer rivalry
    • reduces negotiating power of consumers
      consumer consumer rivalry
    • multiple sellers but less customers
      producer producer rivalry
    • when agents on either side of the market is disadvantaged, who intervenes
      government
    • opportunity cost reflects what?
      time value of money
    • time value of money
      $1 today is worth more than $1 in the future
    • present value
      amount that would have to be invested today
    • net present value
      present value of generated income stream minus current cost project
    • maximizing value of firms (present value of current and future profits)
      profit maximization
    • marginal analysis
      states that managerial decisions involve comparing marginal decisions to marginal cost
    • change in total benefits arising from change in managerial control variable q
      marginal benefits
    • change in total cost
      marginal cost
    • to maximize net benefits, increase marginal control to where it benefits equals cost
      marginal principle
    • qualitative forecasting tool used to predict trends in market
      supply and demand analysis
    • price rises, demand falls
      law of demand
    • market demand curve
      indicates quantity of consumers willing and able to purchase at each price
    • change in demand
      changes in variables other than price leads to this
    • demand shifters
      variables other than price of good
    • rightward shift
      increase
    • leftward shift
      decrease
    • increase/decrease in income = increase/decrease in demand
      normal good
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