SOCSCI Q1

• Communications

  is a two-way process of reaching mutual understanding, in which participants not only exchange (encode-decode) information, news, ideas and feelings but also create and share meaning.
• RIIP

  
  

  1. To request

  2. To inquire

  3. To inform

  4. To persuade

  BASIC GOALS OF EFFECTIVE

  COMMUNICATION
• To request


  - you are asking for a specific action
• To inquire


  - you are seeking an answer or response to a particular query
• To inform


  - you are providing information for use in decision making, but aren't necessarily advocating a course of action
• To persuade


  - you are reinforcing or seeking to change a receiver's belief about a topic and, possibly, act on the belief
• • Body Language (50%)

  • Tone of voice (40%)

  • Words (10%)


  Face-to-Face Communication
• Siecrdsf

  
  

  1. SENDER

  2. IDEAS

  3. ENCODING

  4. COMMUNICATION CHANNEL

  5. RECEIVER

  5. DECODING

  6. SENDER

  7. FEEDBACK

  BASIC ELEMENTS OF COMMUNICATION PROCESS
• SENDER (SOURCE)


  - it is the person (or thing) attempting to share information.
• IDEA (MESSAGE)


  - it is simply the information you want to communicate.
• ENCODING


  - it is the process of assembling the message (information, ideas and thoughts) into a representative design with the objective of ensuring that the receiver can comprehend it.
• COMMUNICATION CHANNEL


  - it could be the paper on which words are written, or the Internet acting in the client-server model that is allowing you to read these words right now.
• RECEIVER


  - it is the person to whom the message is delivered; the audience.
• DECODING


  - it means that the receiver carefully and clearly understand the message sent.
• FEEDBACK


  - it refers to the reaction or response of the receiver to the message sent
• VERBAL COMMUNICATION

  NON-VERBAL COMMUNICATION

  INTRAPERSONAL COMMUNICATION

  INTERPERSONAL COMMUNICATION

  PUBLIC COMMUNICATION

  MASS COMMUNICATION

  Levels of Communication
• REPORTERS


  • Gather information and present it in a written or spoken form in news stories, feature articles or documentaries.

  
  

  • They may work on the staft of news

  organizations, but may also work freelance, writing stories for whoever pays them.

  
  

  • They cover all sorts of news stories, but some journalists specialize in certain areas such as reporting sport, politics or agriculture.
• SUB-EDITORS


  • Take the stories written by reporters and put them into a form which suits the special needs of their particular newspaper, magazine, bulletin or web page.

  
  

  • They do not usually gather information themselves. Their job is to concentrate on how the story can best be presented to their audience.
• PHOTOJOURNALISTS


  • Use photographs to tell the news. They either cover events with a reporter, taking photographs to illustrate the written story, or attend news events on their own, presenting both the pictures and a story or caption.
• THE EDITOR IN CHIEF


  • Usually the person who makes the final decision about what is included in the newspaper, magazine or news bulletins.

  He or she is responsible for all the content and all the journalists.

  
  

  • They may have deputies and assistants to help them.
• THE NEWS EDITOR


  • He is the person in charge of the news journalists. In small organizations,

  they may make all the decisions about what stories to cover and who will do the work.

  
  

  • In larger organizations, they may have a deputy, often called the chief of staff, whose special job is to assign reporters to the stories selected.
• FEATURE WRITERS


  • Work for newspapers and magazines,

  writing longer stories which usually give background to the news.

  
  

  • In small organizations the reporters themselves will write feature articles. The person in charge of features usually called the features editor.

  
  

  • Larger radio or television stations may have specialist staff affairs producing current programs the broadcasting equivalent of the feature article.

  
  

  • The person in charge of producing a particular current affairs program is usually called the producer and the person in charge of all the programs in that series is called the executive producer.
• SPECIALIST WRITERS.


  • They may be employed to produce personal commentary columns reviews of things such as books, films, art or performances.

  
  

  • They are usually selected for their knowledge about certain subjects or their ability to write well. Again, small organizations may use general reporters for some or all of these tasks
• Accrediting Council on Education in Journalism and Mass Communications (ACEJMC)


  is the agency responsible for the evaluation of professional journalism and mass communications programs in colleges and universities.
• ADVERTISING


  Learn the principles behind_______ campaigns and the theories behind marketing and branding products.
• BROADCAST & ELECTRONIC JOURNALISM


  Prepares for careers in TV and radio broadcast news, and other fields that require clear, succinct communication across media platforms.
• BUSINESS JOURNALISM


  Learn the concepts, skills and techniques to report about on Wall Street, corporate America and global.
• EDITING & GRAPHIC DESIGN

  Develop skills in story editing, headline writing, caption writing, page design and alternative story forms.
• INTERACTIVE MULTIMEDIA


  Learn to create informative and engaging interactive experiences through new technologies.
• PHOTO AND VIDEO JOURNALISM


  Develop skills in multi-platform documentary storytelling, including photojournalism and video.
• PUBLIC RELATIONS


  Learn about the foundations and practices to build relationships and communicate effectively.
• REPORTING


  This specialization prepares students to think critically and write clearly for both print and digital media.
• Strategic Communication


  Learn about the foundations in ethical

  advertising and public relations practices.
• BOOK EDITOR


  As a _______ editor, you could be involved in everything from evaluating manuscripts and selecting books for publication to editing text and shepherding the design process.
• CONTENT PRODUCER


  When the Web was in its infancy, this job didn't exist. But today's information-heavy Web sites --such as Monster -- need writers and editors for their ever-changing content.

  
  

  They combine their communication backgrounds with strong technical skills and a knack for working well under pressure.
• COPYWRITER


  Whenever you watch an advertisement on television, hear one on the radio or read one in the newspaper, a writer developed the message being delivered.

  If you're naturally persuasive and creative and can cram a lot of convincing information into a few words, this job should grab your attention.
• GRANT WRITER


  Non-profit organizations depend on grants for much or sometimes all their funding. They rely on grant writers who use their persuasive writing talents to demonstrate the importance of their organization's causes to win the money necessary to promote them.
• NEWS SERVICE WRITER


  Many colleges and universities, particularly larger ones, have news services staffed by writers and editors who tell the institution's many stories to the media and general public via news releases, institutional publications and Web sites.
• NEWSLETTER WRITER/EDITOR


  The Newsletter & Electronic Publishers Association estimates that the US publishes some 8,000 subscription-based newsletters. That equates to a lot of journalism major jobs.

  
  

  Each newsletter needs at least one writer/editor, and larger ones typically need more. If you can't shake the reporting bug and have an interest or expertise in a particular topical area, you might find your niche writing about a niche.
• PUBLICATIONS SPECIALIST


  Both for-profit and non-profit organizations produce publications for employees, customers, clients, donors and volunteers.

  
  

  Someone has to wait get it printed and often moled as well).