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Psychology
Non-experimental
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Cards (20)
correlation co- efficient=
-1-
+
1
Open question
- any answer can be given
Closed question- set amount of
answers
pp can give
Semantic differentials-
number of responses which decree a sense of
agreement.
Likert scales
- pp marks a line on a scale of
agreement.
structured interview
- set questions to be asked
Observations-
naturalistic
or controlled, structured or unstructured,
PP
or non-pp, overt or covert.
Naturalistic observation-
natural situation
-
no manipulation.
Controlled
observ. - Investigator
manipulates v
pp observation- investigator studies from within group
Structured observations- researcher uses system to record behaviour. uses
coding system
and
sampling procedures.
Coding system-
operationalised behaviours in categories. eg.
smiling.
Sampling procedures- event and time sampling
Event sampling-
records every time the
behaviour
is performed
Time sampling- recording behaviour at timed intervals - eg. every
30
seconds
A strength of observations-
high eco validity.
More
vakid
than questionnaire.
Ecological validity
is low in a controlled observation.
Observations risk being non -
representative
, and
observer
bias.
Case studies =
in depth
study of an individual or institute
Strength of case studies-
high eco val
val ; events already
transpired.