Media language

• In which component of the GCSE Media Studies exam does Quality Street appear?

  Component 1 Section A
• What type of questions can be asked about Quality Street?

  Media language or representation questions
• What is typically required in a media language question about Quality Street?

  Examine or analyze at least three parts
• What are the typical features of printed adverts?

  • Main image
  • Characters using the product
  • Slogan and product name
  • Brief product information
  • Logo placement in bottom right corner
• What does the Quality Street advert include that reflects typical print advert conventions?

  Images of people enjoying the sweets
• What is the slogan used in the Quality Street advert?

  What a delicious dilemma
• How does the Quality Street advert differ from modern-day adverts?

  It uses an illustrated style
• Why is the illustrated style significant for the Quality Street advert?

  It reflects the historical context of the 1950s
• What does the small print on the Quality Street advert provide?

  Descriptive information about the product
• Why might detailed descriptions of ingredients appeal to consumers in the 1950s?

  Chocolates were seen as luxury items
• What does the presence of white space in the advert help to do?

  Draw focus to important information
• What do denotation and connotation refer to in media studies?

  Denotation describes what you see; connotation suggests meaning
• What does the gold frame in the advert denote and connote?

  Denotes a frame; connotes wealth and luxury
• How do bright colors and high key lighting in the advert affect its perception?

  They connote positivity and fun
• What is a serif font characterized by?

  Fancy edges and embellishments
• What does a sans-serif font lack?

  Fancy edges or embellishments
• What does the use of serif font in the Quality Street advert signify?

  Classiness and luxury
• What does the name "McIntosh" suggest about the Quality Street product?

  It may signify a family business tradition
• How does alliteration in the slogan "delightfully different" benefit the advert?

  It makes the product memorable
• How does the historical context of the 1950s influence the Quality Street advert's style?

  It reflects the fashion and technology of the time
• What is the significance of analyzing visual elements in media studies?

  It helps understand the message and appeal
• What does intertextuality refer to in advertising?

  References to previous adverts or styles
• What is the significance of the word "McIntosh" in the advert?

  It connotes tradition and family business
• How does the use of alliteration in the slogan "delightfully different" affect the advert?

  It makes the product memorable and emphasizes variety
• What does the gold frame behind the man's head symbolize in the advert?

  It makes him appear powerful and godlike
• Why are the sweets positioned in the bottom left-hand corner of the advert?

  To draw the audience's eye down to the text
• What does the positioning of the tin in the man's lap suggest?

  It makes the product seem attractive and seductive
• What is intertextuality in media studies?

  References between different media products
• Who are the characters in the Quality Street advert?

  Miss Sweetly and Major Quality
• How do Miss Sweetly and Major Quality function in the advert?

  They serve as brand mascots familiar to audiences
• What narrative elements can be identified in the Quality Street advert?

  The man is eating chocolates with interested women
• What is Vladimir Propp's narrative character theory?

  It identifies typical characters in narratives
• How does the man in the advert represent a typical hero according to Propp's theory?

  He is central, powerful, and desired by others
• What are enigma codes in media studies?

  Mysterious unanswered questions engaging the audience
• How do enigma codes function in the Quality Street advert?

  They create mystery about the characters' actions
• What are the key elements of media language in the Quality Street advert?

  • Consistent branding across adverts
  • Use of connotative language (e.g., "McIntosh")
  • Alliteration in slogans for memorability
  • Strategic layout and composition
  • Intertextual references to previous adverts
  • Narrative elements and character roles
• What are the narrative techniques relevant to the Quality Street advert?

  • Propp's character theory: typical hero and damsels
  • Enigma codes: engaging audience with mystery
  • Visual storytelling through positioning and layout