Representation

• Why is understanding media language important for answering representation questions?

  It helps analyze representations effectively
• What elements should be understood to answer representation questions about Quality Street?

  • Number of characters in the advert
  • Gender representations of characters
  • Historical context of the 1950s
  • Media language used in the advert
• How is the main man in the Quality Street advert represented?

  He appears powerful and wealthy in a suit
• What does the man's positioning in the advert suggest about his status?

  It suggests he is powerful and important
• What historical context influences the representation of men in the advert?

  Men were seen as important and powerful
• What does the soldier's outfit in the advert represent about men?

  It shows men as strong and capable of fighting
• How are the women in the advert represented compared to the men?

  They are shown as feminine and vulnerable
• What do the women's dresses in the advert signify about their roles?

  They emphasize traditional femininity and beauty
• What feminist theorist is mentioned in relation to media representation?

  Van Zoonen
• How does Van Zoonen's theory apply to the women in the advert?

  They are not sexualized or objectified
• What does the phrase "delicious dilemma" suggest about the representations in the advert?

  It implies women are objects for choice
• What media language elements contribute to the construction of representations?

  • Facial expressions
  • Body language
  • Colors and costumes
  • Props and written language
  • Camera angles
• How does the historical context of the 1950s affect the advert's representations?

  It reflects traditional gender roles and expectations
• Why might the advert represent characters in a certain way to sell chocolates?

  To create an aspirational image for consumers
• What was the media industry like in the 1950s regarding gender representation?

  It was dominated by male creators
• How might modern audiences respond differently to the advert compared to 1950s audiences?

  They may find it outdated and sexist
• What has changed in the representation of women in media since the 1950s?

  Women are often more sexualized now
• What is the expected format of the representation question in the GCSE media exam?

  It will be a comparison question
• How can students prepare for representation questions in the GCSE exam?

  • Analyze various historical and modern adverts
  • Compare representations of men and women
  • Understand media language and its impact
  • Practice writing detailed responses