Facilitating

• Facilitating supplementary services: information, billing, order taking, and payment
• Information: obtain full value from goods or services, customers need relevant information.
• Order taking - once customers are ready to buy
• Order taking: order entry, reservations or check-ins, applications
• Order entry: can be received through sales personnel by phone and email, online, or through variety of other sources
• Reservation: entitles customer to specified unit of service
• Application: technology can be used to make order taking and reservation; banks, insurance companies, and utilities, requires customers to go through an application process so that they can gather relevant information and screen out those who do not meet basic enrollment criteria
• Billing: periodic statements of account activity, invoices for individual transactions, verbal statements of amount due, and online or machine display of a mount you for self-payment transactions
• Payment: self-service, direct to payee or intermediary, and automatic deduction from financial deposits