The price level in the economy is fixed until resources are fully employed
Keynesian view of output and price level
1. Horizontal section: Output and price level when resources are not fully employed, spare capacity in the economy
2. Vertical section: When resources are fully employed
Over the spare capacity section
Output can be increased (AD1 to AD2) without affecting the price level (stays at P1)
Once resources are fully employed
An increase in output (AD3 to AD4) will be inflationary (price level increases from P2 to P3)
This view suggests that output is fixed at each level
All factors of production in the economy are fully employed in the long run
Changing AD, such as from AD1 to AD2
Only makes a change in the price level (P1 to P2), and it will not change national output (real GDP)
Factors influencing the long-run AS
Technological advances
Changes in relative productivity
Changes in education and skills
Changes in government regulations
Demographic changes and migration
Competition policy
Technological advances
If more money is spent on improving technology, the economy can produce goods in larger volumes or improve the quality of goods and services produced
Changes in relative productivity
A more productive labour and capital input will produce a larger quantity of output with the same quantity of input
Changes in education and skills
This improves the quality of human capital, so it is more productive and more able to produce a wider variety of goods and services
Changes in government regulations
Government regulation could limit how productive and efficient a firm can be if it is excessive. This is sometimes referred to as 'red-tape'
Demographic changes and migration
If there is net inward migration and the majority of the population is of working age, the size of the labour force is going to be significant, which means the economy can increase its output
Competition policy
A more competitive market encourages firms to be more efficient and more productive, so they are not competed out of business. Governments can use effective competition policy to stimulate this in the economy