MEDIA AND INFORMATION LANGUAGES

• 3 types of media codes?

  technical codes, symbolic codes, and written codes
• Technical codes - camera shot types, sounds in media, direction of lighting.
• Sounds in media - music, dialogue, sound effect, ambient noise, soundtrack
• The meaning of the product is not based on the product itself but on the interpretation of the audience; audience-based.

  Symbolic codes
• Possible methods in which codes are organized in a product; based on a standard or norm that acts as a rule governing behavior.

  Media conventions
• 3 types of media conventions?

  Form conventions, story conventions, genre conventions.
• Ways in which the types of media codes are expected to be arranged.

  form conventions
• Refer to the basic structures of narratives.

  story conventions
• The common use of the elements of narratives such as the characters, settings, or themes in a certain type of media.

  Genre conventions
• the pieces of information sent from a source to a receiver that may arouse different ideas or messages. People interpret media messages differently?

  media messages