•Hubristic (excessive pride)
•Egoistic understanding of the world
•Exploitative tendencies - Mr Birling constantly reiterates that his profit should be prioritised over others well-being’s. He practically dehumanises the poor and reduces the working class to nothing but cheap labour. Eva smith is a prime example of this. He gave her and others low wages for his own selfish gains
•Nouveau riche (new money)
•Microcosm for exploitive factory owner