Purpose, goal: to describe experiences as they are lived, investigates uniqueness of individual's lived situations, each person has own reality; reality is subjective
Method: no clearly defined steps to avoid limiting creativity of researcher
Sampling & data collection: seek persons who understand study & are willing to express inner feelings & experiences, describe experiences of phenomenon, write experiences of phenomenon, direct observation, audio or videotape
Data analysis: classify & rank data, sense of wholeness, examine experiences beyond human awareness/ or cannot be communicated
Outcomes: findings described from subject's point-of-view, researcher identifies themes, structural explanation of findings is developed