MEDIA INFORMATION LITERACY 4TH QUARTER

• Any human being capable of relaying a message may also be a medium or a bridge to facilitate information
• Multimedia - Different resources of media and information
• People Media - assembly of people with a common interest where they become the main means of communication
• Pre-spanish era - forms of media are folk media. Careers are town crier, messenger, and community scribe.
• Spanish era - forms of media is publication of books and newspapers. Careers are book writers, newspaper writer, editor, publisher, copyreader, artist.
• forms of media are major newspapers, radio broadcasting and movies.

  American and Japanese era
• Careers are book writers, newspaper writer, editor, publisher, copyreader, artist, cartoonist, reporter, producer, broadcaster.

  American and Japanese era
• Post-War Era - also known as the golden age of philippine journalism.
• Post-war era - forms of media is Advertising, Communication Education, and press freedom.
• Post-war era - careers are book writers, newspaper

  writer, editor, publisher, copyreader, artist, cartoonist, reporter, producer, media technicians, advertisers.
• Martial law era - form of media was takeover of media and freedom of press.
• Martial law era - Journalists was arrested in this era
• Modern era - form of media is Multimedia.
• Modern era - careers are web designer, online instructors, digital producers, bloggers, animators, programmer, archivist, metadata analyst, data miner, user experience designer, call center agents, virtual assistants
• Position Paper


  An essay that expresses a position on an issue
• Claim


  Defines your paper's goal
• Factual Knowledge


  Information that is verifiable and agreed upon by almost everyone
• Statistical Inferences


  Interpretation and examples of an accumulation of facts
• Informed Opinion


  Opinion developed through research and/or expertise of the claim
• Personal Testimony


  Personal experience related by a knowledgeable party
• Paper Format


  • Paper size: 8.5" x 11"
  • Spacing: double-spaced
  • Font: Times New Roman
  • Font size: 12
  • Margins: 1 inch on all sides
  • Footer: page number (Page____of____)
  • Header: school logo (left side) and your name (right side)
• Cover Page


  • Title of your paper
  • Your name
  • The name of your teacher
  • Date you have submitted the paper
  • Your section/year, name of your school
• Reports


  Any informational work made with an intention to relay information or recounting certain events in a presentable manner. Always written in sequential manner in order of occurrence.
• Technical and Business Report


  A form of writing technical communication in science and technology or applied science that helps people understand a product or service
• Purpose of T&B Report


  To persuade/inform and trigger the person into action such as purchasing a product or service
• Content of T&B Report

  • Factual and straightforward
  • Expressed in formal, standard or academic language
  • Uses specialized vocabulary and follows set of rules and conventions
  • Tone is objective
• Field Report


  Facilitates the development of data collection techniques and observation skills and they help you to understand how theory applies to real world situations
• Purpose of Field Report

  To describe the observation of people, places, and events to analyze that observation data in order to identify and categorize common themes in relation to the research problem underpinning the study. To obtain evidence through methods of observing professional practice that contribute to or challenge existing theories.
• Content of Field Report

  Represent the researcher's interpretation of meaning found in data that has been gathered during one or more observational events
• Scientific Report


  Requires a clear link between your introduction and you analysis/discussion
• Purpose of Scientific Report

  To clearly communicate key message about why scientific findings are meaningful. To explain why you are testing the hypothesis, what methodology used, what you found, and why your findings are meaningful.
• Parts of a Research Report

  • Introductory Phase
  • Review of Related Literature
  • Research Methodology
  • Body of the Report
  • Conclusion
  • Recommendation
• Types of Reports


  • Incident Report
  • Accident Report
  • Sales Report
  • Progress Report
  • Feasibility Study Report
  • Recommendation Report
  • Site Report
  • Case Study
• Survey Questionnaire


  A data gathering tool composed of a set of questions used in a survey and is utilized in various field such as politics, research, marketing, media, and so on. It is intended to gather data, views, opinions and others from individuals or a particular group of people
• Closed-ended Questions


  The respondent provides information which can be easily converted into quantitative data, allowing statistical analysis of the responses. All respondents are asked exactly the same questions in the same order.
• Limitations of Closed-ended Questions

  Lack detail (responses are fixed, less scope to supply answers which reflect the respondents' true feelings on topic)
• Open-ended Questions


  Allow people to express what they think in their own words. It enable respondent to answer in as much detail as they like in their own words.
• Limitations of Open-ended Questions

  Time consuming to collect and analyze data. Not suitable for less educated respondents (require superior writing skills and better ability to express feelings verbally)
• Popular Types of Survey Questionnaire

  • Multiple choice questions
  • Rating Scale
  • Likert Scale
  • Rank List
  • Matrix Question
  • Open-ended question
• 5 Common Survey Question Mistakes

  • Do not write leading questions
  • Avoid loaded questions
  • Stay away from double-barreled question
  • Absolutely do not use absolutes in question
  • Be clear by speaking your respondent's language