The study of people acting in the natural courses of their daily lives, where the researcher directly observes and participates in small-scale social settings
Field Research
identity and performance that we reproduce
Gender
description of a people and/or their culture, focusing on the meaning of behavior
ethnography
A rich, highly detailed description of specifics
Thickdescription
make visible and demonstrate the power of simple tacit rules that we rely on
Breaching Experiment
observe ordinary events in natural settings
Naturalism
beginning fresh, highly aware and curious
Defocusing
natural location where a researcher conducts field research.
Field site
The person running a focus group
Moderator
approach which allows people's views and feelings to emerge
Focused interview
one takes an opportunity that arises to have a (usually short) chat
Informal interview
a range of possible answers
Prompts
device to get the interviewee to expand on a response
Probe
Has pre-determined questions with fixed wording
Fully structured interview
analytic strategy and type of software that uses Boolean logic or algebra.