Analytical: thinking about breaking a problem into details or looking at a problem in a common way to produce idea in improving or innovating products.
Search: it involves linking personal experiences that are significant to the existing problem.
Relationship: seeking to establishing a link between concepts that are not usually connected.
Development: this employs the modification of existing concepts to make improved choices potentials.
Interpersonal: you need to have interaction with different groups to generate ideas.
Maslow's Hierarchy of Needs
A) Self-actualization
B) Esteem
C) Love and
D) Belongingness
E) Safety
F) Basic Needs
Research: the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.
Generative Research: type of research where new opportunities are identified and the needs are discovered.
Evaluative Research: type of research that where feedback on experiments are collected and these are applied in repetitive ways in order to progress; used to assess the success of a solution that has already been addressed in some way.
Validating Research: aka Traditional Market Research; is purposely for understanding what is presently happening; it focuses more on taking an assessment of the overall market for a product or service.
Interviews: important tool to identify and empathize customers needs from ideas and opportunities.
Open-ended Questions: can be used to discover opportunities, outlooks, and causes; answerable by an essay.
Close-ended Questions: are likely to center on facts and answering the questions "what, where, when"; answerable by yes or no.