A systematic and scientific inquiry and investigation that deals with building a holistic understanding of behavioral and sociocultural phenomena
Process of creating a systematic framework for understanding phenomena
1. Involves finding patterns and relationships among categories
2. Qualitative researchers observe and study different variables in their natural environment
Research design
The method or plan to analyze and resolve a research problem systematically and scientifically
Types of qualitative research design
Case study
Phenomenology
Ethnography
Grounded theory
Historical
Narrative
Case study
Involves in-depth examination of a case (individual, event, group, organization, activity, or process)
Uses one or more methods of data collection and analysis
Can be descriptive or exploratory
Cannot control variables, studies them in natural setting
Provides rich source of information on functional, behavioral, and sociocultural processes and relationships
Phenomenology
Studies a "phenomenon" by describing and analyzing the events that lead to it
Describes how research participants feel about an event, activity, or matter of interest
Aims to understand how participants perceive or experience an event
Uses a wide range of data collection tools
Ethnography
Deals with the study of the culture of a group of people
Identifies, observes, and records conversations, performances, rituals, ceremonies, artifacts, jokes, gestures, stories, and life experiences
Considers the time frame to learn firsthand
Aims to understand how the culture of certain practices has been passed down to new generations
Grounded theory
Aims to develop a new theory or hypothesis based on evidence from data collected from a large sample size
Allows new theories to emerge from the data using varied means of data collection such as interviews and observations
Uses data interpretation and examination based on existing theories
Historical research
Involves studying past events to understand present events, society, and anticipate the future
Examines deviations from the normal course of events
Requires reading texts, journals, photographs, paintings, and other artifacts related to the topic
Narrative research
Involves the description and analysis of different sets of events within a particular person's life experiences, opportunities, and decisions for growth and development
Focuses on an individual and aims to understand their changing motivations and beliefs
Considerations when choosing a research design:
Characteristics of a sample
Specific traits or attributes of a smaller group that represent a larger population, which help understand and draw conclusions about the whole population
Population vs. Sample
Population is the entire group of interest, while a sample is a smaller subset of that population that is observed or collected data from
Differentiating between population and sample is important as it affects the accuracy and generalizability of research findings
If I could discover the shared lived experiences of one quality or phenomenon in others, I would want to know about ________.
PHENOMENOLOGY
If I could experience a different culture by living/ observing it, I would choose to experience ______.
ETHNOGRAPHY
If I could discover what actually occurred and was experienced in a single lived event, that event would be _______.
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GROUNDED THEORY
. If I could discover a theory for a single phenomenon of living as shared by others, I would choose to discover the theory of____
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PHENOMENOLOGY
A probability sampling method where researchers select members of the population at a regular interval.
systematic sampling
A non-probability sampling method where new units are recruited by other units to form part of the sample.
snowball
Researchers divide subjects into subgroups called strata based on characteristics that they share.
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stratified
The most common sampling strategy; participants are selected based on pre-selected criteria on the research question.
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Purposive
Simple Random Sampling
Randomly select 10 candies from a box of 100 candies, each with a unique number from 1 to 100, ensuring each candy has an equal chance of being chosen
Stratified Sampling
1. Divide the student population into three strata based on grade level (9th, 10th, 11th)
2. Randomly select an equal number of students from each grade
Cluster Sampling
1. Randomly select 5 schools from a city with 10 schools
2. Survey all students within those 5 schools
Purposive Sampling
Specifically select participants who are heavy users of social media platforms to study the impact of social media on teenagers' mental health
Overt Observation
Researcher openly observes the participants, and the participants are aware that they are being observed
Participants are informed about the research objectives, the presence of the researcher, and the purpose of the observation
Overt observation is conducted with the consent of the participants
Covert Observation
Researcher observes the participants without their knowledge or consent
Participants are unaware that they are being observed
Researcher asks predetermined questions to all participants in a standardized manner
Questions are carefully designed in advance and are typically closed-ended, with fixed response options or specific answer choices
Allows for easy comparison of responses across participants and facilitates quantitative analysis
Unstructured Interview
Researcher engages in a more open-ended and flexible conversation with participants
Interviewer may have a general topic or set of themes to explore but does not follow a fixed script or sequence of questions
Allows for greater spontaneity and exploration of participants' perspectives, experiences, and insights
Controlled Observation
Researchers manipulate and control the research setting, often conducting observations in a laboratory or controlled environment
Variables are carefully controlled and manipulated by the researcher to study their effects on participants' behaviors
Researchers use standardized protocols, stimuli, or procedures to evoke specific behaviors or responses from participants
Naturalistic Observation
Observations take place in participants' natural settings, such as homes, schools, or workplaces, without interference or manipulation from the researcher
Participants behave naturally and spontaneously in their everyday environments
Findings are ecologically valid, as they reflect how individuals behave in their natural context