People

• Everyone who comes into contact with your customers will make an impression. Customers find it difficult to separate the customer service from the good or service they are purchasing. Staff who interact with customers have an effect on customer satisfaction.
• Who?

  The employees of the organization, as well as the customers and other stakeholders.
• Employee-Employer Relationship?

  Includes factors such as organizational culture, job satisfaction, training and development, and employee engagement.
• Why?

  To focus on the relationships and interactions between the organization and its employees, customers, and other stakeholders.
• Customer Interface?

  Includes customer service, loyalty programs, and personal selling.