The ability to identify, understand, interpret, create, communicate and compute, using printed and written materials associated with varying contexts
Media
The physical objects used to communicate with, or the mass communication through physical objects such as radio, television, computers, film, etc.
Media Literacy
The ability to access, analyze, evaluate, and create media in a variety of forms
Information
A broad term that covers processed data, knowledge derived from study, experience, instruction, signals or symbols
Information Literacy
The ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats
Technology Literacy
The ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools
MediaandInformationLiteracy
The essential skills and competencies that allow individuals to engage with media and other information providers effectively
Pre-Industrial Age (Before 1700s)
People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron
Industrial Age (1700s-1930s)
People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including booksthrough the printingpress)
Electronic Age (1930s1980s)
The invention of the transistor ushered in the electronic age
Information Age (1900s-2000s)
The Internet paved the way for faster communication and the creation of the social network
Roles and functions of media in a democratic society
Channel - provides opportunities for people to communicate, share ideas, speculate, tell stories and give information
Watchdog - exposes corrupt practices of the government and the private sector
Resource center - acts as a gateway of information for the society's consumption
Advocate - through its diverse sources or formats, it bridges the gap of digital divide
Whydo you needinformation?
to be updated with the news, for learning/education purposes, for communication, to acquire knowledge needed for decision-making
How will you determine the quality and accuracy of the information that you have?
It should come from a reputable source, such as an institution
How do you use the information that you have?
announcement, text, post to social media, face to face session, note, chat, email, save file
How will you communicate information?
announcement, text, post to social media, face to face session, note, chat, email, save file
Stages/ Elements of Information Literacy
1 Identifying/recognizing information needs
2 Determining sources of information
3 Citing or searching for information
4 Analyzing and evaluating the quality of information
5 Organizing, storing or archiving information
6 Using information in an ethical, efficient and effective way
7 Creating and communicating new knowledge
Information Literacy
a set of individual competencies needed to identify, evaluate and use information in the most ethical, efficient and effective way across all domains, occupations and professions
Types of Media
PRINT MEDIA - media consisting of paper and ink, reproduced in a printing process that is traditionally mechanical
BROADCAST MEDIA - media such as radio and television that reach target audiences using airwaves as the transmission medium
NEWMEDIA - content organized and distributed on digital platforms
Media Convergence
The co-existence of traditional and new media
The co-existence of print media, broadcast media the Internet, mobile phones, as well as others, allowing media content to flow across various platforms
The ability to transform different kinds of media into digital code, which is then accessible by a range of devices thus creating a digital communication environment
Sources of Information
Libraries
Indigenous Media
Internet
Types of libraries
Academic
Public
School
Special
Indigenous Knowledge
Knowledge that is unique to a specific culture or society; most often it is not written down
Indigenous Communication
Transmission of information through local channels or forms
Indigenous Media
may be defined as forms of media expression conceptualized, produced, and circulated by indigenous people
Forms of IndigenousMedia
Folk and Traditional Media
Gathering and Social Organizations
Direct Observation
Records (Written, Oral, Carved)
Oral Instruction
EvaluatingInformationFound on theInternet
Authorship
Publishing Body
Accuracy and Verifiability
Currency
Reliability of information
Information is said to be reliable if it can be verified and evaluated
Accuracy of Information
Accuracy refers to the closeness of the report to the actual data
Value of information
Information is said to be of value if it aids the user in making or improving decisions
Authority of thesource
Much of the information we gather daily do not come from a primary source but are passedonthroughsecondarysources such as writers, reporters, and the like
Timeliness
Reliability, accuracy, and value of information may vary based on the time it was produced or acquired
Skills in Determining the Reliability of Information
Check the Author
Check the Date of Publication or of update
Check for Citations
Check the Domain or owner of the site/page
Skills in Determining Accurate Information
Look for facts
Cross-reference with other source for consistency
Determine the reason for writing and publishing the information
Language
pertains to the technical and symbolic ingredients or codes and conventions that media and information professionals may select and use in an effort to communicate ideas, information and knowledge
Media Languages
codes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages to an audience
Technical Codes
include sound, camera angles, types of shots and lighting. They may include, for example, ominous music to communicate danger in a feature film, or high-angle camera shots to create a feeling of power in a photograph
Symbolic Codes
include the language, dress or actions of characters, or iconic symbols that are easily understood. For example, a red rose may be used symbolically to convey romance, or a clenched fist may be used to communicate anger