Gay men emphasize their homosexuality in 'homospaces' and concealed it in 'hetrospaces'
Dressed in flamboyant clothing in Manchester gay bars to celebrate this part of their identity
Skeggs
Lower class women training in healthcare consciously changed their identities to fit in with their peers and be more 'respectable'
Dressed more demure and used less slang.
Hybrid identities take element from two or more areas to create a new identity.
Back
New hybrid identities in London council estates
Experimented with traditions and symbols
Lots of cultural borrowing in inter-racial friendships - black girls straightened their hair, British Asians had dreadlocks.
Nyak
'White wannabes' - all white, working class males who adopted to style and language of black culture
E.g. listening to gansta rap and wearing black street style
Culture is the shared and learned way of life and common set of values, norms, traditions, and expectations of a society in which we live.
Fox
British culture has unique features and complicated language codes, like talking about weather and queuing
Hebdige
Punk culture rejected consumerism by repurposing everyday items, like bin bags and safety pins.
Rejection of capitalism and mainstream culture
Ghuman
British Asian family values differ to white British families
More emphasis on loyalty, obligation, and respect
Bennett
'Neo-tribes' of new cultural hybrid groups that form looser subcultures without distinct styles or values
E.g. emos are a mix of goth and punk
High culture refers to artistic work or activities of assumed high quality, which is expensive, difficult to understand, and enjoyed by an elite few. E.g. Shakespeare, Mozart
The Sutton Trust
Upper class use their wealth and contacts to ensure their children get into the best schools and universities
Private schools teach elements of high culture like speaking Latin and playing lacrosse
They can then use these contacts to get elite jobs and maintain exclusivity.
Popular culture refers to cultural products and activities that are enjoyed by the majority of the populations, such as watching TV and football. It is easy to understand, cheap, and designed to make money.
Adorno
Popular culture is a way of socializing the masses into a passive and unquestioning set of attitudes
Focus on trivial matters deflects people from the real problems
Creates a false psychological need for things we cannot afford or want, which helps the rich get richer
Consumer culture suggest that our way of life has become focused on expressing identity through the things we buy and use - shopping is now a way of creating an identity
Lury - features on consumer culture
Shopping is a leisure pursuit
Different forms of shopping available (online, malls, etc)
Debt is the norm
Katz & Sugiyama
Phone are used by youth as a status symbol and a fashion statement
Prioritized style over battery life - used for identity
Global culture is the idea of a cultured shared across to world in a process of homogenization
McLuhan
'Global village' in which we're more likely to know people across the world due to digital communication
Ritzer
Local cultures are disappearing as a result of McDonaldisation
Culture is becoming Americanised - less fulfilling