BLOG

• "blog" is a short term for

  weblog
• simply a website powered by software that makes it easy to publish to the web, typically posting content as entries in reverse chronological orders

  blog
• today, a lonely pamphleteer is anyone with a (3)

  blog, twitter feed, fb page
• at the forefront of digital media's reordering of media landscape are (2)

  blogs, blogging
• a key piece of digital real estate and a longer form for writing than most socmed offer

  blogosphere
• hyperlinks to specific posts and the comments published in response to those posts

  permalink
• hyperlinked lists of other recommended blogs

  blogrolls
• types of blogs (3)

  personal diaries, major news websites, collection of rants
• three hallmarks of a good blog

  updated frequently, in reverse chronological order, make use of tags
• key word identifiers

  tags
• true or false: blogging can be said to be journalism when the information-gathering process invludes theverification and where the purpose is service to the public

  true
• 10 teps to better blogging

  write every day

  schedule your blogging time,

  be authentic,

  carve out a niche,

  be curious and take lots of notes,

  engage,

  learn the software,

  promote yourself,

  break up the text ,

  be ethical
• identify the step: write frequently and regularly, and your writing will grow stronger with the practice, and it will keep your blog current

  write everyday
• identify the step: blogging requires planning and commitment. determine when in the day or night you can consistently blog, then stick to that time

  schedule your blogging time
• identify the step: write for the audience of one—yourself. this will help you cultivate authenticity, transparency, and voice you need

  be authentic
• identify the step: the best bloggers focus on specific interests—the narrower the topic, the better

  carve out a niche
• identify the step: not every thought is blog worthy, so keep a notebook or temporary file of your musings, thoughts, ideas, links, and articles of interest

  be curious and take lots of notes
• identify the step: when you get comments, respond to them. this is about community building.

  engage
• the blogosphere operates on the principle of _____

  reciprocity
• identify the step: you don't have to become an expert coder, but you can devote an upgrade day or to learn more about the software you use to power your blog

  learn the software
• identify the step: market your blog. tweet out. integrate it to your fb activity.

  promote yourself
• identify the step: though your writing may be Pulitzer Prize-worthy, your readers will still need some visual relief

  break up the text
• identify the step: think through and hold to a code of ethics

  be ethical
• rovides visibility, generates buzz, outbound/inbound hyperlinks add to online presence

  corporate blogging
• what do blogs do?

  connect with audiences,

  provide context,

  build community
• blogging basics

  frequent updates,

  fast-moving story,

  tag posts,

  easily-read texts,

  layer information
• code of journalists

  seek truth and replrt it,

  minimize harm,

  act independently,

  be accountable,

  support arguments with credible sources,

  write as though it could not be changed
• blogging ethics

  publish what you believe to be true,

  acknowledge references,

  publicly correct any published misinformation,

  post deliverately,

  disclose any conflict of interest,

  note questionable or biased sources