Big Data in Organizational Knowledge Management

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Created by
Ken Larita

Cards (11)

  • Every organization relies on data to inform decisions, support operations, feed automation, innovate, and scale.
  • When you apply knowledge management to big data, employees can eliminate time spent searching for the information they need to do their jobs for a marked improvement in productivity and decision-making.
  • Big data is a term to describe giant data sets that are too large for traditional software tools to capture, manage, and process
  • Big data may be gathered, stored, and used in these types of applications:
    1. Data Warehousing
    2. Big data Analytics
    3. Business process management
    4. Artificial Intelligence
    5. IT Infrastructure
  • Big data usage by Industry:
    1. 87% - Telecommunication
    2. 76% - Financial Services
    3. 60% - Healthcare
  • 81% of Filipinos watch TV, 71.6% watch at least once a week
  • ABS-CBN - 40.99%
    GMA 7 - 39.73%
    TV5 - 7.6%
    CNN - .45%
  • Benefits of using Big Data and Knowledge Management:
    1. Increases Efficiency and Growth
    2. Improves pricing to create more value for customers
    3. Improves the customer experience
    4. Competitive intelligence
    5. Improves customer acquisition and retention
    6. Improves reliability and usability
    7. Provides resource to employees
    8. Improves forecasting innovation
  • According to Obitade (2019), organizations have long recognize Information Technology (IT) as an enabler of superior firm performace.
  • Three (3) Phases of Knowledge Management in Data Analytics:
    1. Phase 1 - Knowledge Discovery
    2. Phase 2 - Knowledge Creation
    3. Phase 3 - Knowledge Application
    1. Positivism - emphasizes objectivity and involves scientific methods, it says that data is the primary source of thruth
    2. Constructivism - emphasizes the role of interpretation and social context. It says that people has different interpretation in the same data.
    3. Pragmatism - focuses on the practical value of knowledge, it uses the most efficient way or method that produces the most useful result in specific situation.