vogue - representation - diya

• front cover

  • features Sophia Loren - famouse 60s (for her exotic beauty)
  • role model for women
  • her jewels and cloths suggest how rich she is
• what is stuart hall's idea

  stereotypes middle eastern and representing ethnic minority as "other"
• whats in the financial articale -counter

  • typical representation of working female expert on finance
  • gives basic definations of finance terms - suggesting women dont understand economic and investment, this is new for women to know anything as guys would do this
• what does sheila blacks say

  • female being financially powerful
  • challenges historical context
  • refrelcting to the audience who are wealthy and higher class (AB socioeconomic group)

  
• cutex advert

  • 1960 shows them as domestic or sexualised, as bare sholders suffesting nudity
  • , "bare aessentuals" and "birthday- suit"- are the names of the lipsticks
  • "are you women enough"
• revlon advert

  • women are called "alluring" and "beguiling" - suggesting women role is to attract others (men) visually

  
• impertial leather advert

  • women are maternal and domestic
  • her body language and fashiol expression , shows women as emotional, caring and loving
  • talks about feeling "soft" on the skin , suggesting they need to be soft

  
• picnic article

  • holding children and looking after them suggesting women are doing nothing to change this
  • passive representation, fails to reflect growth
  • feminist was seen as new

  
• audience

  • younger women - suggesting to marry young
  • upper class representation/ high status- complex language, formal clothing, mentioning famouse artwork and royal lords, jewels and expensive clothes
  • white women - darker etnicity are under represented - "nude tone"(cutex product) - the lipstick are for lighter skin
• ethnicity

  there are black egyptian men - at the background working while the white women are dancing - post colonialist representation