Propaganda

• Propaganda: the way that governments were able to spread a certain message to the people of that country

  • Used to explain the reasons for entering war
  • Recruiting men to the army
  • A way to raise money and resources to keep the military campaign
  • Encourage members of the country to save resources needed by the soldiers
• Why posters?

  • Tv was not yet invented
  • Not everyone had access or owned a radio
  • Posters were most effective means of getting a message across
• Name calling or stereotyping: putting a bad label on an idea

  • Name paints a cause or product on a bad light
  • Discredit the opponent
• Bandwagon: when everyone else is doing it so you should do it too

  • Convince the audience to follow the crowd
• Slogans: simple short phrases that are easy to remember

  • Make someone feel the emotions and understand better
• Testimonial: having an authorial person to endorse the product
• Transfer: used the authority or virtue of a group to promote a cause or product

  • “Militant men drink coca cola”
• why did men join the war

  • Patriotism
  • Peer pressure - sign up to be with your friends
  • A sense of shame or cowardice if you didn't volunteer
  • Revenge for German atrocities
  • A desire for adventure
  • Escape from unemployment, a change to earn money (1$ a day for infantrymen, 3 meals a day)
  • Convincing propaganda and effective recruitment posters