RVA 2

• Artmaking


  Applies human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power
• Artmaking


  • Represents reality
  • Communicates emotions or ideas
  • Creates a sense of beauty
  • Explores the nature of perception
  • Explores formal elements for their own sake
• Artmaking is changing over time, acquiring more of an aesthetic component here and a socio-educational function there
• Aristotle's view on artmaking

  Traces back to the love of imitation and recognizing likenesses that characterize humans
• Aristotle's view is that artmaking is mere copying and realizing the external form and the inward significance of the things
• Tolstoy's view on artmaking


  A human activity, consisting in this, that one person consciously, by sure external signs, conveys to others feelings he has experienced, and other people are affected by these feelings and live them over themselves
• Every art created by an artist has its own set of criteria to be understood
• Every art made or produced could tell us the verity of truth that brings us a much-anticipated understanding of its projected reality
• The simple object or thing, for example, that you see in your surroundings, in your house, or you carried just like your cellphone, may give you an ordinary experience
• We sometimes take things for granted by not realizing how things could change how we perceive and behave
• As a student, you can change your perception and behavior just by looking into art or simply on the things you have seen
• Whether or not you are an artist or just a spectator, we each play a vital role in the world we live in
• The world is so vast that we could not even realize that what we see in our surroundings affects our perception and behavior, enabling us to change our community, either good or bad
• When we do art in our present time, it should change our society and the near future
• Art Criticism


  The analysis and evaluation of works of art. More subtly, it is interpretive, involving the effort to understand a particular piece of art from a theoretical perspective and establish its significance in art history
• Critic


  • Must have a sound knowledge of art history
  • Faced with a choice: to defend old standards, values, and hierarchies against new ones or to defend the new against the old
• The greatest threat to art criticism is the development of defensive clichés— settled expectations and unquestioned presuppositions-about art
• The adventure of art criticism lies in the exposure to new possibilities of art and the exploration of new approaches that seem demanded by it
• Art criticism elaborates these three ideas, sometimes in combination: art psychological and moral, and as spiritual
• General statements can inform the principle of judgment about art, but the intuition of a work of art or an artistic personality necessarily involves getting down to particulars
• Art criticism forms an integral part of fully digesting the minute details of the art
• Art criticism provides the viewers to see the horizon it depicts and what lies behind it
• It is at the broad discretion of the viewers to see art as it is, or it impacts them psychologically, morally. and spiritually
• The art that we encounter could provide a greater chance to widen our views of what the art is all about
• Visual experiences


  Moments of communication
• Visual


  Something that can be seen using the human eye
• Visual


  • Uses visual elements to communicate information or ideas
  • Graphically represents information to efficiently, effectively create meaning
• Visual communication


  Transmission of information and ideas using symbols and imagery
• Types of communication


  • Verbal communication (speaking)
  • Non-verbal communication (tone, body language)
  • Visual communication
• Visual communication is believed to be the type that people rely on most
• Examples of visual communication

  • Signs
  • Graphic designs
  • Films
  • Typography
  • Many others
• Semiotics


  The study of symbols and visual communication
• Semiotics


  • Aims to analyze how people make meaning out of signs and how those symbols are interpreted
• Example of semiotics


  • Looking into a picture of a "tree": why do we look at a picture and automatically know that it means tree?
• People learn through society and culture what the word "tree" means, which they then associate with the object and is ultimately recognized in the picture
• Using our visual prowess, we can delve into reality and know that the thing in front of us or is out of this world can be grasped through visual communication
• The world we live in is so complex that even our eyes cannot process the whole thing, yet we must bear in mind that there is one general truth of every seeing: to see is to believe
• Art making


  A fun and rewarding way for people to express themselves and learn a broad range of skills and concepts
• Art making


  • Students explore the materials and techniques used by artists and architects
  • Students experience the decision-making practices artists have used over the centuries
• Production


  • At the heart of making art
  • An artistic action and an exploration of ideas