marketing

• PROMOTIONAL TOOLS Oftentimes, advertising is equated with marketing. But as you know, advertising and promotions in general are part of the marketing mix. Promotion keeps the product in the minds of the customer and helps stimulate demand for the product.
• Build awareness • People will know that your product exists.
• Create interest

  • Since people or the consumers are already aware of the product,t hey can now build curiosity regarding to the benefits of your product and how these products can satisfy their needs and

  wants.
• Provide information • Because of their curiosity, as the marketer, you need to provide important information regarding your product.
• Stimulate demand • Those people who are convinced to buy your product, they are now creating demand towards your product.
• Reinforce the brand • Make a name to your product or branding
• Ad


  towards
• Verto


  I turn
• Advertising


  Literally means to turn the people's attention to a specific thing
• Advertising


  • Any form of paid non-personal presentation and promotion of ideas, goods, or services through mass media such as newspapers, magazines, television, or radio by an identified sponsor for the purpose of inducing people to buy
  • The process of delivering a message about ideas, goods, and services, through the media, paid by an individual sponsor
• Advertising


  • Constitutes the most visible communication tool in a marketer's arsenal
  • It is expensive therefore only larger companies can afford it
• TYPES OF ADVERTISING Print Advertising • It is the oldest media.

  • It is printed on some type of paper.

  • It can be seen in magazines and newspapers.

  • It is effective if people can read it, but it reaches large number of

  people
• TYPES OF ADVERTISING

  Outdoor Advertising • Publicized product or service outdoors. • It is suitable for small business. • It must be attention seeker. Examples are billboards, bus benches and on buses and many others
• TYPES OF ADVERTISING Broadcast Advertising • It reaches wider audience. • Great impact on listener or viewers. • It can be seen or heard on radios, television, and internet commercials.
• TYPES OF ADVERTISING Surrogate Advertising • It is to advertise indirectly • It is banned by law. Advertise for: cigarettes or alcohol
• IMPORTANCE OF ADVERTISING 1. Advertising does not mean that you are selling the product, but you are increasing the sales of the product. 2. People will become aware of the product. 3. It will also create brand awareness. 4. It creates regular demands. 5. It provides information about the market and the things that happens around you. 6. It also helps in educating the people.
• STEPS IN ADVERTISING PROCEDURE Identify your purpose. You are informing the customers about the product/services and how they are going to avail it. You are also persuading them that your products/services are better than your competitors. Moreover, you are reminding the consumers to use the products or services.
• Target your audience. You are going to determine or identify the people that will use or buy the products or services. Market research will tell you who and where your target customers are.
• Select a Medium. You are going to determine what medium you are going to use to reach your potential customers with the most effective, efficient, and affordable you can select for the advertising.
• Create the Ad. You will be creating your ad. Beyond the widespread interest in great, creative advertising, your product or service, purpose, and budget are the realistic parameters. Always make sure that your ad is always appropriate for your audience, product, service, and budget.
• Place and Time of the Ad.

  When you are selecting where to place your ad, always remember

  to place it where it can reach the right user, in the right place and

  at the right time
• Fulfill Expectations Always make sure that you fulfill the promises mentioned in your advertisements. Optimize your advertising strategy by tracking and new innovative technologies.
• SALES PROMOTION It is the set of marketing activities to boost the sales of the products or services. It is the process of persuading a potential customer to buy the product. Sales promotion tools are used by organizations, including the manufacturers, distributors, retailers, and not-for-profit institutions. It targeted the final buyers.
• SALES PROMOTION It is the set of marketing activities to boost the sales of the products or services. It is the process of persuading a potential customer to buy the product. Sales promotion tools are used by organizations, including the manufacturers, distributors, retailers, and not-for-profit institutions. It targeted the final buyers.
• Consumer Oriented Promotion Tools • Free samples • Coupons • Exchange Scheme • Discounts • Premium offers • Personality Promotions • Installment Sales
• Trade-oriented Sales Promotion Cash Bonuses Stock Return Credit Terms Dealer Conferences Dealer Trophies Push Incentives
• Advantages of Sales Promotion • Price Discrimination • Effect on consumer behavior • Luring new customers with price
• Disadvantages of Sales Promotion • Increase price sensitivity • Short Term Orientation