Social Learning Theory

• Social learning theory: Theory that behaviour is learnt through observing models and the reinforcement the model receives for their behaviour.
• Social learning theory - 4 Steps:

  • Attention: Stimuli, focus
  • Retention: Rehearse, encode
  • Motor reproduction: Practice, feedback
  • Motivation: Reward, reinforce
• Attention: Exposed to or notice behaviour to be able to be imitated.

  • Behaviour must grab attention before it is imitated
  • Many daily behaviours are observed but not paid attention to
• Retention: How well a behaviour is remembered (by the observer).

  • Behaviour may be noticed, but not always remembered
  • When behaviour is not remembered it cannot be imitated
• Motor reproduction: The ability to perform the behaviour that the model has demonstrated.

  • Some people physically cannot imitate another behaviour, influencing their decisions
  • They may appreciate the skill but not attempt to imitate it
• Motivation: People's will to perform the behaviour.

  • Rewards and punishments that follow a behaviour significantly impact peoples motivation to replicate the behaviour
  • If the perceived rewards outweigh the perceived costs the behaviour will be more likely to be imitated by the observer