ADMS2511:CH.9 Social computing

• Web 2.0: websites that emphasizes user-generated content, easy to use, promotes particpatory culture, and compatible with other products, systems, and devices for end users.
• Web 2.0 sites often harness collective intelligence (wikis)
• Web 2.0 can mix applications and data (mashups)
• Web 2.0 information technology has five tools: Tagging, really simple syndication, blogs, microblogging, wikis.
• Tag: a keyword or term that describes a piece of information
• Really simple syndication: a technology that allows users to receive the information they want, when they want it, without having to surf thousands of websites. (subscribing)
• Blogs: A website that allows users to post their own content, such as text, images, and videos.
• Microblogging: a form of blogging that allows users to write short messages and publish them.(Twitter)
• Wikis: A website on which anyone can post materials and make changes to other material.(wikipidia)
• The two major types of Web 2.0 sites: Social networking websites and Mashup
• social network: activities performed using social software tools or social ideas, financial exchange, friendship, conflict, or trade.
• Categories of social networking websites: Socially oriented(open to anyone), messaging apps, professional networking, media sharing, communication, collaboration, social news, events.
• Mashup: a website that take different content from a number of other websites and mixs them together to create a new kind of content.
• Social commerce: The delivery of electronic commerce activities and transactions through social computing.
• social shopping: A method of electronic commerce that takes all of the key aspects of social networks and applies them on shopping.
• The methods used for shopping socially: Ratings, Reviews, and Recommendations; group shopping; shopping communities and clubs; social marketplaces and direct sales; collabortive consumption
• Marketing: The process of identifying, anticipating and satisfying customer needs profitably.