comp a

• Online Platforms for ICT Content Development

  • Radio Veritas - EDSA 1 fedinand marcos (1986)
  • Text Brigade - EDSA 2 joseph estrada(2001)
  • Yolanda People Finder(2013)
• Online platform


  A range of services available on the Internet
• Online Platform Services without using Online Platform


  1. Presentation or Visualization

  2. Cloud Computing

  3. Web Page Creation
• Presentation or Visualization


  Communicates information clearly and efficiently via statistical graphics, plots and information graphics
• Objectives of presentation visualization

  • Informative
  • Persuasive
  • Instructional
  • Structured
• Cloud Computing


  The practice of using a network of remote servers hosted on the internet to store, manage, and process data, rather than a local server or a personal computer
• Cloud Computing examples


  • Google Drive
  • Dropbox
  • Icloud
• Cloud Computing services


  • Cloud data storage
  • Servers
  • Databases
  • Networking
  • Software
• Cloud storage


  Has grown increasingly popular among individuals who need larger storage space and for businesses
• Cloud-based storage


  Makes it possible to save files to a remote database and retrieve them on demand
• Cloud services


  • Public
  • Private
• Web Page Creation


  Web designing is the creation of websites and pages to reflect a company's brand and information and ensure a user-friendly experience. Appearance and design are incorporated as vital elements whether you're designing a website, mobile app or maintaining content on a web page
• Web Page Creation examples


  • Weebly
  • Wix
• Social Media


  Computer-mediated tools that allow people, companies and other organizations to create, share, or exchange information, career interests
• Social Media features


  User-generated content that lends itself to engagement via likes, shares, comments, and discussion
• Social Media is credited with helping people build community and faulted for facilitating disinformation and hate speech
• Social Media is an increasingly important part of many companies' marketing campaigns
• Top 10 Social Media Platforms Worldwide


  • Facebook
  • Youtube
  • Whatsapp
  • Instagram
  • Wechat
  • Tiktok
  • Messenger
  • Douyin
  • Telegram
  • Snapchat
• Facebook


  The world's most popular social networking website, Facebook enables users to connect with friends and family by sharing status updates, personal photos, and other items of interest. Founder Mark Zuckerberg created Facebook in 2004 while a student at Harvard, designing the site as a means for other university students to communicate and to socialize online
• Facebook features


  • Marketplace
  • Presence Technology
• Facebook has faced the Cambridge Analytica Scandal and issues with Fake News and Hate Speech
• Facebook has a global scale of users
• Instagram


  An online mobile photo-sharing site that allows its users to share pictures and videos either publicly or privately on the app, as well as through a variety of other social networking platforms
• Instagram was created by Kevin Systrom and Mike Krieger, and launched in October 2010 as a free mobile app
• The popularity and nature of Instagram service brought many advertisers to Instagram and helped launch the era of the "influencer"-individuals who have built a considerable social media following and use that influence to advertise particular products or services
• Instagram was initially called Codename, but the name changed to Instagram before it was launched. The name Instagram comes from combining "instant camera" and "telegram."
• Impacts of Instagram


  • Business
  • Relationships
  • Content Creation
  • Influencer
  • Marketing (Individuality)
• Twitter or X


  An online news and social networking service where users post and interact with messages, "tweets," restricted to 140 characters
• Twitter emerged from the podcasting venture Odeo, which was founded in 2004 by Evan Williams, Biz Stone, and Noah Glass
• Impacts of Twitter or X


  • Journalism
  • Mental Health
  • Hate Speech
  • Explicit Content
• Tiktok


  A short-form, video-sharing app that allows users to create and share 15-second videos, on any topic. TikTok will have 750 million monthly users worldwide in 2022, according to Insider Intelligence's forecast. It is now the third-largest of the Big Five worldwide social networks
• Tiktok's Popularity


  • Easy Content Creation, Sharing, and Viewing
  • Localize Content
  • E-Commerce
  • Interface
• Blog


  Anything informational, like a website or a webpage published on the World Wide Web consisting of all forms of content such as written text, pictures, videos, animated GIFs, and whatnot. A blog is an abbreviated version of "weblog", which is a common term used to describe a series of chronologically arranged content, often updated on a regular basis
• Opportunities in Blogging


  • Influence relevant discourse
  • Influence Purchase Decision
  • Develop and Strengthen Relationships between community
• Vlog


  A relatively new form of blogging but a more powerful and immediate medium to share your story in the form of short videos. Also called a video blog or video log, a vlog is a type of blog where the content is displayed in a video format rather than just written text
• Opportunities in Vlogging


  • Information and Opinion
  • Promote other industries
  • Influence on product purchase
  • Connection to culture, classes, and experiences
• Digital Marketing


  The promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel
• Essentially, if a marketing campaign involves digital communication, it's digital marketing
• Why is Digital Marketing Important


  • Digital Marketing is an added channel
  • People use phones more than other platforms
  • Coexist online and offline marketing
• Traditional Marketing


  • Brochures and fliers
  • Door to door Marketing
  • Sponsorship